[Remote] Brand & Community Lead – Pressable – Amazon Store

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Note: The job is a remote job and is open to candidates in USA. Automattic is the parent company of Pressable, a leading managed WordPress hosting platform. They are seeking a Brand & Community Lead to enhance Pressable's brand presence through strategic storytelling, community engagement, and creative content across various channels.

Responsibilities

• Own and evolve Pressable’s brand voice, tone, and visual expression across all touchpoints.
• Ensure consistency and quality across messaging, creative, and customer communications.
• Lead brand storytelling that differentiates Pressable and deepens trust with our audiences.
• Oversee creation of hero brand content and customer stories.
• Partner with agencies and freelancers to produce content that elevates our brand and community.
• Use AI tools to accelerate production, repurpose assets, and maintain editorial consistency.
• Support launches and campaigns with compelling creative and storytelling assets.
• Own Pressable’s social media presence and grow engagement across all channels.
• Lead our involvement in the WordPress community, including events, sponsorships, and collaborations.
• Support and grow our affiliate and influencer programs with new toolkits and campaigns.
• Develop advocate and ambassador initiatives to turn customers and partners into storytellers.
• Oversee our brand presence at conferences, WordCamps, and sponsorships.
• Create event content, experiences, and campaigns that extend reach before and after each event.
• Collaborate cross-functionally to ensure consistent messaging and creative execution.
• Define and track brand KPIs (awareness, engagement, reach, share of voice, sentiment).
• Evaluate ROI of sponsorships, activations, and campaigns—and refine for impact.
• Partner with Product Marketing, Demand Gen, and Growth to align brand efforts to business goals.

Skills

• 5–7+ years in brand, content, or community marketing—ideally in B2B SaaS and/or the WordPress community.
• Owned a brand’s voice and enjoyed translating it across diverse formats and channels.
• Comfortable leading creative direction as well as managing execution.
• Experience building awareness through social, partnerships, and community involvement.
• Understand how to measure brand health and connect awareness to engagement and growth.
• Thrive in fast-moving environments and know how to create leverage through AI and automation.
• Know how to deploy and orchestrate AI agents to extend your reach, automate routine work, and scale creative output.
• Experience working with agencies, developers, or WordPress professionals.
• Familiarity with the WordPress community and events like WordCamps.
• Background in creative direction or storytelling.
• Experience scaling affiliate or influencer programs.
• Comfortable using AI tools for creative ideation, editing, or workflow automation.

Benefits

• Health Benefits for US-based staff (99% Paid Employee Medical, Dental, and Vision).
• Matching 401(k) for US-based staff.
• Life and Disability Insurance for US-based staff (100% Paid Life, & LTD).
• Work from home with home office setup and coworking allowances.
• Open vacation policy (no set number of days per year).
• Hardware and software, books or conferences that promote continued learning.

Company Overview

Company H1B Sponsorship