[Remote] Digital Marketing Manager, Paid Channels

Note: The job is a remote job and is open to candidates in USA. OnBoard is a leading board management software provider that helps organizations enhance their board functions. They are seeking a Digital Marketing Manager for Paid Channels to lead the strategy and execution of paid digital marketing programs, focusing on growth and brand visibility through data-driven performance marketing.

Responsibilities

• Strategize, execute, and manage paid search campaigns across Google, Bing, and other platforms.
• Oversee paid social media advertising to ensure campaigns are targeted, engaging, and conversion-focused.
• Manage display and programmatic campaigns, continuously optimizing for reach and efficiency.
• Develop and execute Account-Based Marketing (ABM) strategies to improve account penetration and alignment with Sales.
• Lead PPC optimization efforts, incorporating A/B and multivariate testing for continuous improvement.
• Own review-site strategy and partnerships to elevate brand reputation and engagement.
• Leverage AI and automation tools (e.g., Google Performance Max, Meta Advantage+, 6sense AI, Clay) to improve audience targeting, creative testing, and budget allocation.
• Collaborate with RevOps and Data Science teams to connect paid media results to revenue outcomes and attribution insights.
• Build prompt libraries and automation workflows to streamline campaign creation, reporting, and analysis.
• Monitor and test emerging AI-driven ad formats and beta programs from Google, LinkedIn, and Meta.
• Administer and optimize the digital advertising budget to ensure maximum ROI.
• Provide detailed reporting and actionable insights on channel performance and campaign optimization.
• Ensure compliance with privacy, data governance, and responsible AI marketing practices.
• Manage agency and vendor relationships for all paid channels.
• Mentor digital marketing professionals and foster a culture of experimentation and learning.

Skills

• Bachelor’s degree in Marketing, Advertising, or related field.
• 5–8 years of experience in SEM and paid digital channel management.
• Proven success managing Google Search, Bing, Display, Social, and Programmatic campaigns.
• Experience with AI-based optimization and predictive targeting in paid media.
• Demonstratable experience in using generative AI tools (e.g., ChatGPT, Jasper, Copy.ai) for ad copy, creative testing, and reporting automation.
• Familiarity with prompt engineering for marketing automation use cases.
• Deep understanding of PPC management, ABM targeting, and full-funnel paid media.
• Proficiency in analytics, reporting, and budget execution.
• Experience using AI-powered ad platforms and predictive analytics tools to improve campaign performance.
• Familiarity with marketing automation systems (Marketo, HubSpot, or similar) and AI-driven audience platforms (6sense, Demandbase).
• Knowledge of AEO/GEO optimization and global paid strategy.
• Google Ads and Google Analytics certification preferred.
• Previous experience managing an agency partner.

Benefits

• Company provided equipment (laptop, software, etc.)
• Employment with a growing, casual, fun, philanthropic minded company
• Employer paid extended health benefits, including health spending account (CAN based employees)
• Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings.
• An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan.
• Medical Flexible Spending Accounts available.
• Dependent Care Flexible Spending Accounts available.
• Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher).
• Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you.
• 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom.
• Paid Time Off (PTO)/Holiday

Company Overview

• OnBoard is a secure board management platform that helps organizations prepare, conduct, and analyze board meetings. It was founded in 2003, and is headquartered in Indianapolis, Indiana, USA, with a workforce of 201-500 employees. Its website is https://www.onboardmeetings.com.

Company H1B Sponsorship

• OnBoard has a track record of offering H1B sponsorships, with 1 in 2024, 1 in 2023, 1 in 2022, 3 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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