Demand Generation Manager

Proper is a quickly growing startup that values your skills, voice, and happiness. We’re a team of developers, designers, engineers, accountants, CPAs, project managers, and creatives from all over the world. But we’re also surfers, hikers, Sichuan-eaters, photographers, artists, world travelers, meme lovers, and life-havers. Together, we provide the most technologically advanced property accounting services in the world - and we think that’s pretty epic. We’re proud to be creating something new that improves people’s lives while working together in a culture of collaboration, respect, communication, joy, and personal growth. Read more about what we do at Proper.ai We’re proud to create something new that improves people’s lives while working together in a culture of collaboration, respect, communication, joy, and personal growth. The Demand Generation Manager is the architect of Proper AI’s inbound and paid pipeline engine. This person replaces our paid media agency and takes ownership of planning, executing, and optimizing campaigns that generate qualified pipeline from paid channels, retargeting, landing pages, and nurture flows. They are both analytical and creative — equally comfortable writing ad copy and analyzing CAC by channel. They bring performance marketing in-house, create structure for continuous testing, and ensure every marketing dollar contributes to measurable pipeline. They will partner closely with Sales, SDRs, RevOps, and Finance to drive predictable growth, reduce CAC, and improve payback time.

Responsibilities

• Strategic

. Build the internal demand generation strategy across all paid channels with clear pipeline and CAC targets. . Develop an experimentation roadmap to continuously test creative, audiences, and offers. . Align campaigns with sales plays and company goals (e.g., AP automation, timeliness, accuracy). . Build reporting infrastructure with RevOps to connect marketing activity to pipeline and revenue.

• Tactical

. Plan, launch, and optimize campaigns in Google Ads, LinkedIn, and Meta. . Develop landing pages and lead capture flows; implement lead nurture sequences. . Analyze channel performance weekly; reallocate budget based on CAC and payback data. . Maintain and document a running experiment backlog and report learnings bi-weekly. . Partner with SDRs to ensure follow-up on MQLs within SLA (Apply tot his job Apply To this Job