Senior Marketing Manager (B2B SaaS | Life Sciences / PharmaTech)
If you love taking smart marketing strategy and actually shipping campaigns that move pipeline, this one’s for you. We’re hiring a Senior Marketing Manager based on the East Coast of the US to partner closely with our CMO and run integrated, data-driven programs that build brand visibility and drive demand with life sciences professionals across global markets. This is a hands-on, high-impact individual contributor role. You’ll be leading the work, not just reviewing it. Who is Docuvera? We’re on a mission to help the life sciences industry harness the power of digital innovation, accelerating their ability to get their life changing products to market faster, and enabling them to raise the bar for safety, quality, and care. Docuvera is used by some of the world’s largest organizations to enable reuse, reassembly and multiformat consumption of mission critical content. Our platform empowers life sciences organizations to drive digital transformation through efficient, compliant, and multiformat content creation. They leverage a component first approach where content is broken down, easily assembled into documents, and reused across their organization. Headquartered in Wellington, New Zealand, our distributed team work across New Zealand, the United States, Asia, the UK, and Europe, with customers throughout the world. As of May 2025, we are now a member of the cormeo family of companies. What you’ll be doing
- Owning integrated campaigns end-to-end (demand gen, thought leadership, events) - planning, launching, optimizing
- Using data (GA4, HubSpot, SEO platforms and AI insights) to improve performance and pipeline impact
- Growing and sharpening our ICP segmentation with Sales + Marketing Ops (intent, behavior, roles/functions)
- Improving SEO performance tied to demand gen and content engagement
- Creating and shaping content - short + long form - with SMEs and external contributors
- Supporting virtual and in-person events, including targeting, personalization, and ROI analysis
- Keeping our messaging consistent across touchpoints
What we’re looking for
- 7+ years in B2B SaaS marketing (campaigns, demand gen, content, thought leadership, SEO)
- Strong experience with HubSpot + GA4 + enterprise SEO tools
- Comfortable turning performance data into clear recommendations and action
- Confident using AI tools (e.g., ChatGPT/Claude, Surfer SEO) to work smarter and improve outcomes
- 4+ years recent WordPress experience
- Bonus points for PharmaTech/HealthTech experience, ABM familiarity, Canva, global marketing, and ROI/budget ownership
You’ll do well here if you’re… Proactive, collaborative, detail-oriented, and happy in a fast-moving scale-up environment - someone who learns fast and takes ownership. We value diversity of experience, perspective, and background and we recognise that how we work is just as important as what we achieve. We’re built around a few consistent ways of working: driving outcomes, innovating, lifting others up, adapting quickly, leading by example, and bringing people together around a shared purpose. You’ll see these attributes show up in how we collaborate, how we measure performance, and how we get work done day to day. Keen to know more? Please also feel free to check out the careers page for more information about working with us and follow us on LinkedIn to check out what we've been up to recently. Apply tot his job Apply To this Job