Strategic Marketing Lead

How You Will Help

• Drive and manage vertical marketing strategies and messaging, including new product commercialization, value proposition development, industry engagement, and overall strategic leadership for all marketing activity within the vertical.
• Advance the company’s voice and position in the marketplace by developing and promoting thought-leadership content in partnership with internal subject matter experts.
• Manage editorial content and strategy for the vertical, including development of both print and digital content.

• Serve as a key strategic partner to product management, sales, and executive leadership to ensure vertical marketing campaigns align with broader company initiatives.
• Facilitate and manage stakeholder communications, including intake and prioritization of requirements, coordination of feedback, analytics review, and outbound communication of status, milestones, and deliverables.

• Support marketing and executive leadership during ASC M&A activity within the assigned vertical, including preparation of market analyses, project schedules, and marketing integration plans in support of corporate initiatives.

• Determine the appropriate mix of tactical marketing communication activities to support strategic initiatives and key projects. This may include:
• Campaign development and project briefs
• Digital tactics such as email, social media, video, and SEO/web content strategy
• KPI-driven lead management programs
• Coordinate work across internal teams and external partners, including creative agencies, event support companies, advertising partners, and other specialty vendors.

• Collaborate with cross-functional stakeholders to scope, plan, and execute industry events such as trade shows, exhibits, strategic hospitality events, and major internal meetings.
• For trade shows and similar events, manage the event budget, production schedule, content strategy, on-site logistics, and lead-generation processes. Support other event formats as required in partnership with relevant teams.

• Coordinate activities with the broader Marketing team to ensure they understand project requirements, receive actionable direction, and stay aligned to cross-functional needs.
• Facilitate strategic communication and collaboration across teams to maintain alignment and ensure delivery of high-quality marketing execution.

• Manage relationships with external digital agencies, creative partners, developers, and technical vendors.
• Provide clear briefs, oversee project timelines, and evaluate performance to ensure on-time, high-quality deliverables.
• Assist in evaluating new marketing technologies, tools, or partners.

What You Will Bring

• Bachelor’s degree in marketing, Communications, Business, or related field.
• Minimum 7-10 years of corporate marketing experience
• Experience in the construction, building materials, architecture, or industrial manufacturing industries.
• Experience managing external agencies, internal marketing teams or freelance resources.
• Familiarity and experience with CRM and marketing automation platforms (We use MS Dynamics and HubSpot).
• Experience in developing and delivering content marketing strategies including written, visual and video thought-leadership and value-proposition content to segmented, technical audiences
• Experience supporting product commercialization and B2B value-proposition development strongly preferred.
• Strong strategic thinking with the ability to translate business goals into effective marketing initiatives.
• Experience with digital marketing tactics including SEO, email, social media, and lead-management workflows (in partnership with digital team resources).
• Detail-oriented with strong analytical and problem-solving capabilities.
• Comfortable working in a fast-paced, matrixed organization
• Curiosity, openness to learning new technologies