Social Media Lead
Introduction: WorldFirst is a subsidiary of Ant International, a global digital payment and financial services leader. Through the World Account, WorldFirst is meeting the needs of SMEs engaged in international trade or business, both online via marketplaces or websites, as well as offline to support importers and exporters. WorldFirst serves one million customers worldwide and is connected to over 100 marketplaces.WorldFirst is shaking up the financial services industry. As part of Ant Group, our mission as a FinTech is ‘to make it easy to do business anywhere’.We are hiring a Social Media Manager to support global social planning, content execution, and performance optimization across key channels (LinkedIn/YouTube/Facebook/Instagram/TikTok). What you will be doing:
- Plan and execute global social content with clear weekly/monthly cadence
- Manage publishing operations: calendar, briefs, scheduling, approval
- Partner with internal teams and agencies/freelancers to produce social assets
- Support content output quality (narrative consistency and copy readiness)
- Support creator/KOL collaborations (briefing, delivery tracking, basic measurement)
- Track performance (reach, engagement, follower growth, clicks/UTMs) and iterate
- Fintech, B2B SaaS, e-commerce, logistics, or global trade experience
- Experience running social for a brand or agency (portfolio examples required)
- Strong English writing and editorial judgement for business content
- Comfortable with social analytics and turning insights into actions
- Solid project management and cross-team coordination skills