Analyst, Email Marketing
Victoria’s Secret & Co. is a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. The Analyst, Email Marketing Operations oversees and executes complex daily email marketing campaigns, ensuring flawless execution and operational excellence while collaborating with various teams.
Responsibilities
- Serves as the Email Operations lead for daily email campaign execution, including:Performing quality assurance testing
- Addressing all partner feedback
- Coordinating audience updates with campaign operations team
- Troubleshooting issues, inclusive of platform issues and experience discrepancies
- Finalizing and activating all campaigns
- Validating live seed deployments, and actioning on urgent changes
- Maintains close partnerships with the Email Planning, Strategy, and Data teams to execute all campaigns, hitting the intended strategy and results
- Constantly communicates with the Email Operations team in India to coordinate workstreams and transfer knowledge
- Provides detailed direction to the Production team in India to ensure flawless assembly of individual content assets
- Completes assigned tickets specific to daily campaigns, constantly monitoring workboards
- Performs daily load-time audits and shares monthly reports to identify opportunities for improvement
- Facilitates Daily Check-in meetings to validate data & content information is accurately being delivered to the overnight production team
- Validates all Content Request Forms (CRF’s) are submitted to overnight production teams
- Reviews weekly creative distributions, submits feedback, and identifies production gaps to close before final assembly begins
- Represents the Email Operations team in cross-functional meetings, actively listening to topics and contributing when necessary – disseminating relevant information to appropriate partners
- Keeps all stakeholders aware of email-related milestones
- Identifies new work requests and translates them into actionable & time-based JIRA tickets
- Manages relevant internal distribution lists
- Assists with Email Trigger tickets as assigned
- Performs ad-hoc requests as needed
- Provides analysis of operations performance to support business decisions
Skills
- Bachelor's degree in Marketing or relevant field
- 1-3 years in progressive consumer marketing positions with a proven track record in development
- Ability to work in office three days a week in the Columbus Market
- Ability to be on-call evenings and weekends
- Available to work during peak-Holiday season
- Basic HTML knowledge
- Firm understanding of email marketing landscape and how email fits into the customer journey
- Proficient with Windows-based PC environment (Excel, Word, PPT, and TEAMS)
- Excellent organizational and planning skills
- Exceptional written and oral communication skills
- Retail/Fashion marketing a plus
- Candidates will be prioritized with working experience in the following platforms / coding languages: Salesforce Marketing Cloud, Movable Ink, JIRA Project Manager, Ampscript, CSS
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