Performance Marketing Analyst, Paid Social & Display
Etsy is the global marketplace for unique and creative goods, seeking an analytical Performance Marketing Analyst to join their Demand Generation team. This entry-level role focuses on supporting the execution and optimization of low-funnel paid social and display campaigns to connect entrepreneurs with buyers effectively.
Responsibilities
- Support campaign builds and QA
- Assist with building, launching, and QA-ing campaigns across paid social and/or display platforms (for example: creative trafficking, catalog updates, audience implementation, and pixel/tag checks)
- Help ensure ads follow Etsy’s naming conventions, UTM standards, and creative/spec guidelines before launch
- Help maintain and optimize product feeds
- Support day-to-day management of large-scale product feeds and associated catalog sales campaigns
- Flag feed or catalog issues (missing images, disapprovals, mismatched categories) and partner with more senior teammates and XFN partners on fixes
- Monitor pacing and performance
- Check platform dashboards and internal trackers to monitor budget pacing, delivery, and key performance metrics
- Surface anomalies (performance spikes/drops, delivery issues, broken links, tracking problems) quickly and assist in root-causing and correcting them
- Research and propose bid and budget adjustments to help ensure campaigns hit efficiency and volume targets
- Assist in creating and updating audience structures, exclusions, and blocklists
- Help set up and track creative and audience tests
- Maintain test logs and help compile simple summaries of results for the broader team
- Pull recurring performance exports from platforms and support creation of simple views or dashboards for weekly readouts
- Help compile slides or notes for internal updates, post-mortems, and leadership-facing report-outs
Skills
- 0–2 years of experience in performance marketing, digital marketing, analytics, or a related field; internships, co-ops, or project experience are welcome
- Basic familiarity with paid social and/or display platforms (e.g., Meta, TikTok, Pinterest, Google Display Network, or similar), whether from coursework, certifications, or hands-on experience
- Comfort working with data in tools like Excel/Google Sheets; exposure to SQL or a BI tool (e.g., Looker, Tableau) is a plus, but not required
- Strong quantitative skills and excitement about learning how to interpret performance data (e.g., ROAS, CPA/CAC, CTR, CVR, LTV)
- A curious, problem-solving attitude!
Benefits
- Equity package
- Annual performance bonus
- Etsy’s competitive benefits that support you and your family as part of your total rewards package at Etsy
Company Overview
Company H1B Sponsorship