Key Account Representative-Food Service and Retail

We are looking for a customer-obsessed, proactive, and execution-driven Key Account Representative to support the rapid growth of Better Balance and Los Altos Foods across the West Coast.

This role will be a critical partner in ensuring exceptional service, flawless execution, strong trade show activation, and continuous sales growth. You will work closely with distributors, operators, and internal teams to help us achieve our ambitious 2026 goals.

ESSENTIAL JOB FUNCTIONS

Customer Support & Account Management

• Manage and nurture existing customer and distributor relationships
• Ensure consistent product flow, inventory accuracy, and high service levels
• Troubleshoot and resolve customer issues promptly
• Build strong relationships with key contacts across assigned accounts

New Sales Opportunities (Market Mapping & Lead Development)

• Identify growth opportunities within existing accounts and new leads
• Engage, develop, and close new business opportunities
• Support achievement of regional profit and sales targets
• Track leads and pipeline progression through CRM, ensuring timely follow-ups
• Document objections, pricing feedback, and opportunities for internal alignment

Trade Shows, Distributor Shows & Customer Cutting

• Conduct product demonstrations, menu cuttings, staff training, and sampling events
• Participate in customer events, distributor shows, trade shows, and market visits
• Support broker teams with sales tools, samples, and product materials
• Gather operator feedback and competitive insights to inform strategy
• Ensure flawless execution during all field activities

Retail Support & Execution

• Conduct periodic store visits to check product freshness, placement, and merchandising
• Support in-store demos, sampling programs, and promotional activities
• Provide proactive customer service to maintain strong retail partnerships
• Share insights on new product tests and retail opportunities

Reporting & Analytics

• Produce clear monthly KPI reports and activity summaries
• Track promo lift, distributor performance, and operator conversion results
• Prepare concise decks for business reviews, internal updates, and customer meetings
• Provide timely and actionable feedback on customer opportunities, market trends, and competitive movement
• Help organize learnings and identify areas for improvement

Requirements

MINIMUM QUALIFICATIONS

• 2–5 years of account management experience in Consumer-Packaged Goods or the Food Industry
• Experience working with Sysco, US Foods, PFG, or similar distributors (strong plus)
• Exceptional communication and relationship-building skills
• Highly organized, with strong follow-up discipline and attention to detail
• Ability to travel throughout the West Coast as needed
• Comfortable conducting demos, menu cuttings, trainings, and field work
• Bilingual English/Spanish preferred — professional proficiency in reading, writing, and speaking
• Proficiency in CRM tools and Microsoft Office (Outlook, Word, Excel, PowerPoint)
• Ability to track, interpret, and improve key performance indicators (KPIs)
• Strong analytical, negotiation, and problem-solving skills
• Excellent interpersonal and customer service capabilities

PREFERRED QUALIFICATIONS

• Bachelors in Business, Management or related field
• Experience supporting or executing trade shows, distributor shows, or customer events
• Background in high-growth food categories
• Experience conducting field sales, operator trainings, or culinary presentations
• Knowledge of regional foodservice landscape across the West Coast.

PHYSICAL REQUIREMENTS

• Ability to stand for extended periods during demos, cuttings, and trade shows
• Ability to lift and carry up to 25–30 lbs (samples, coolers, marketing materials)
• Ability to travel frequently, including driving to customer and distributor locations

WORK ENVIRONMENT

• Able to travel up to 40% of the time, including overnight stays.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance
• And more......

Equal Employment Opportunity Statement

Sigma Foods and the Bar-S brand are Equal Opportunity Employers. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.