Influencer Marketing Manager
Ready to inspire creators and scale impact?
At Hadley Designs, we believe learning should be fun, beautiful, and screen-free. Millions of parents and teachers trust our products to spark curiosity and confidence in children, and we’re growing fast through authentic creator partnerships that share that mission.
That’s where you come in.
We’re looking for an Influencer & Affiliate Program Manager who can turn creators into loyal advocates. You’ll build systems, craft viral hooks, and empower hundreds of creators to showcase our products in ways that inspire families everywhere.
About Hadley Designs
Hadley Designs is a family-founded, female-led brand redefining early education through creativity and purpose.
We design screen-free learning tools that help parents and teachers make learning fun, engaging, and meaningful. Every product is hand-drawn and teacher-designed, made to build confidence through connection.
We don’t just sell educational products. We shape futures through creativity, design, and heart.
About the Role
You will own and scale our creator affiliate ecosystem. You will build genuine relationships with TikTok creators, activate them fast, keep them motivated, and help them grow into high performing VIP affiliates. You will lead the systems that turn creator content into predictable GMV growth. This is a mix of strategy, communication, creative development, and relentless execution.
Your Core Focus
- Drive qualified creator posts at scale. At least 50 percent of new qualified creators who receive samples should post and stay active.
- Develop three or more weekly hook and script combos that make posting fast, simple, and high converting for our creators
- Accelerate creator activation so new creators post within ten days of sample approval and join our WhatsApp and email communities.
- Maintain daily creator communication through email and WhatsApp that drives momentum, motivation, and GMV.
What You’ll Do
- Creator Sourcing and Qualification Oversee the our sourcing team members to keep a strong pipeline of high quality creators. Approve qualified creators, reject poor fits, and run consistent quality checks. Maintain and refine the Ideal Creator Profile using performance data. Adjust sourcing targets as trends shift and control sample allocation so only aligned creators receive product.
- Community Leadership and Relationship Building Build real relationships with rising creators and keep them supported. Re-activate inactive creators with new hooks or incentives. Host weekly video audits and guide high potential creators toward VIP tracks. Support Lives and pull new viral creators into the community fast.
- Daily Email Content Engine Write and schedule daily creator emails, keeping at least two weeks planned ahead. Track engagement, refine messaging, and repurpose strong hooks and insights into short, actionable content.
- WhatsApp Community Leadership Lead daily group conversations with insights, wins, and reminders. Keep energy high and posting consistent. Highlight viral examples and support rising creators in real time.
- Hook and Script Development Study top performing videos each week and convert insights into simple, high converting hooks and scripts. Update creative briefs, test variations, and deliver three or more fresh hook and script combos weekly.
How Success Is Measured
- Seventy five or more creator samples approved weekly that meet strict quality criteria.
- At least 50 percent of new creators post within ten days.
- Ten percent or more of creators generate GMV within thirty days.
- Ten percent month over month GMV growth from VIP creators.
- A strong, consistent creator pipeline and predictable posting volume every week.
- A thriving community that posts often and stays active.