Experienced Technical Analyst (MarTech, Ad Tech, and Customer Data Platforms) – arenaflex
At arenaflex, we're a forward-thinking organization that's revolutionizing the way businesses interact with their customers. As a Technical Analyst on our team, you'll play a pivotal role in shaping the future of MarTech, Ad Tech, and Customer Data Platforms. If you're passionate about leveraging technology to drive business growth and customer engagement, we want to hear from you.
About arenaflex
arenaflex is a leading innovator in the digital marketing and customer experience space. Our mission is to empower businesses to build meaningful connections with their customers through cutting-edge technology and data-driven insights. With a strong focus on collaboration, innovation, and customer satisfaction, we're constantly pushing the boundaries of what's possible in the world of MarTech, Ad Tech, and Customer Data Platforms.
Job Summary
We're seeking an experienced Technical Analyst to join our team in Dallas, TX (with remote work options available). As a key member of our MarTech, Ad Tech, and Customer Data Platforms team, you'll be responsible for analyzing business requirements, developing technical solutions, and collaborating with cross-functional teams to drive business growth and customer engagement. If you're a proactive, self-motivated individual with a strong background in MarTech, Ad Tech, and Customer Data Platforms, we encourage you to apply.
Responsibilities
As a Technical Analyst at arenaflex, you'll have the opportunity to work on a wide range of exciting projects, including:
- Analyzing business requirements and developing technical solutions to drive business growth and customer engagement
- Collaborating with cross-functional teams, including marketing, data engineering, and product teams, to ensure seamless integration and implementation of MarTech, Ad Tech, and Customer Data Platforms
- Developing and delivering executive-level presentations to stakeholders, including business leaders and technical teams
- Conducting thorough research and authoring functional and technical documentation with precision
- Eliciting, documenting, and translating business requirements into clear functional specifications for technical and marketing teams
- Analyzing and optimizing digital customer journeys, personalization strategies, and campaign effectiveness
- Developing and maintaining relationships with key stakeholders, including business leaders, technical teams, and vendors
- Staying up-to-date with industry trends, best practices, and emerging technologies in MarTech, Ad Tech, and Customer Data Platforms
Qualifications
To be successful in this role, you'll need to possess the following qualifications:
- 3+ years of experience as a Business Analyst or in a similar capacity within digital marketing, ad tech, or MarTech environments
- Strong background in MarTech, Ad Tech, and Customer Data Platforms, including experience with Adobe Experience Cloud products, such as Adobe Analytics, Adobe Target, Adobe Campaign, and AEP
- Comprehensive understanding of customer data platforms (CDPs), identity resolution processes, and data governance protocols
- Knowledge of ad tech integrations, such as LiveRamp, clean rooms, and data onboarding solutions
- Expertise in eliciting, documenting, and translating business requirements into clear functional specifications for technical and marketing teams
- Ability to conduct thorough research and author both functional and technical documentation with precision
- Proven experience creating and delivering executive-level presentations
- Skilled in analyzing and optimizing digital customer journeys, personalization strategies, and campaign effectiveness
- Strong stakeholder management capabilities, effectively bridging the gap between marketing, data engineering, and product teams
- Solid understanding of data privacy and compliance regulations (e.g., GDPR, CCPA) as they pertain to MarTech and customer data
Skills & Tools
To excel in this role, you'll need to possess the following skills and tools:
- Adobe Experience Cloud Required:
+ Adobe Campaign + Adobe Audience Manager + Adobe Target
- Adobe Experience Cloud Preferred:
+ Adobe Experience Manager Assets + Adobe Experience Manager
- Marketing Communication and/or Customer Data Platforms:
+ Salesforce Marketing Cloud + Airship Experience Cloud + Braze + Zeta Global + Adobe Experience Platform + ActionIQ + Treasure Data + Hightouch + Tealium
- MarTech Enablement Tools:
+ Branch + Knak or Stencil + Persado + Movable Ink
- Identity Resolution & Data Enrichment Services:
+ LiveRamp + Acxiom + Data Clean Rooms + First-, second-, and third-party data expertise
What We Offer
As a Technical Analyst at arenaflex, you'll have the opportunity to work with a talented team of professionals who are passionate about innovation and customer satisfaction. We offer a competitive salary, comprehensive benefits package, and a range of perks, including:
- Competitive salary and bonus structure
- Comprehensive benefits package, including medical, dental, and vision insurance
- 401(k) matching program
- Flexible work arrangements, including remote work options
- Professional development opportunities, including training and education programs
- Collaborative and dynamic work environment
- Recognition and rewards for outstanding performance
How to Apply
If you're a motivated and experienced Technical Analyst with a passion for MarTech, Ad Tech, and Customer Data Platforms, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter outlining your qualifications and experience. We can't wait to hear from you! Apply for this job