Senior Brand & Growth Manager

We're rebranding, launching an app, and going nationwide. We need a Senior Brand & Growth Manager who has done this before — and can prove it. If you've led a real rebrand, shipped a consumer product launch end-to-end, and built a brand people in your market actually recognize — keep reading. If your idea of senior brand work is approving social posts, this isn't the role. ────────────────────────────────────── ABOUT 800 STORAGE ────────────────────────────────────── We're Dubai's fastest-growing premium self-storage company — 9 facilities, thousands of customers, and the boldest plan in the category. We're rolling out a major rebrand, launching our first app-based storage service, and becoming the household name for storage in the UAE. We don't want a marketing manager who needs to be told what to do. We want a senior operator who will own how this brand looks, sounds, and grows — and have the experience to back every call. ────────────────────────────────────── WHAT YOU'LL ACTUALLY DO ────────────────────────────────────── - Lead our rebrand end-to-end — positioning, identity, voice, messaging, and rollout across every customer touchpoint. You set the direction; agencies and designers execute against your brief. - Own the brand and go-to-market launch of our new app-based storage service — naming, narrative, GTM strategy, and consumer marketing across paid, owned, and earned. - Build 800 Storage into the most recognizable storage brand in the UAE — then build the playbook to take it nationwide. - Define and defend brand positioning at the leadership table — what we stand for, who we're for, and how we win against every other storage company. - Run integrated campaigns across digital, social, content, partnerships, influencer, and PR — with sharp prioritization of what actually moves the business. - Own growth channels end-to-end: paid social, search, influencer, referral, lifecycle — budget, targets, performance, and trade-offs. - Brief and manage external agencies, freelancers, and in-house creators. You set the bar for taste and quality, and hold people to it. - Build the marketing function: hire, mentor, and grow a small team as we scale. - Report directly to leadership on brand awareness, app installs, CAC, LTV, conversion, and retention — and the story behind the numbers. ────────────────────────────────────── YOU'LL THRIVE HERE IF YOU HAVE ────────────────────────────────────── - 5–8 years in brand, marketing, or growth roles, with clear seniority and ownership in your most recent role - A rebrand, major product launch, or category-building project you led (not just supported) — and can walk us through end-to-end - A portfolio of work that proves taste, judgment, and commercial impact — not just deliverables - Proven experience scaling a consumer brand or app-based service in a competitive market - Deep hands-on fluency across: Meta/Google Ads, GA4 or similar analytics, CRM/lifecycle tools, SEO, and content - The strategic confidence to push back on the CEO when you're right — and the humility to change your mind when you're wrong - Experience managing agencies, freelancers, or a small in-house team - Excellent written English — Arabic is a major plus given our market ────────────────────────────────────── THIS ROLE IS PROBABLY NOT FOR YOU IF ────────────────────────────────────── - You've been a "Senior Marketing Manager" for 5 years but haven't actually led a rebrand or product launch - Brand to you means logos and color palettes — not story, positioning, and category leadership - You need a senior leader above you to set strategy - You think brand and growth live in separate teams with separate goals - You're looking for a stable, slow-paced corporate role ────────────────────────────────────── WHAT YOU'LL GET ────────────────────────────────────── - Real ownership of the brand and budget — you decide, you're accountable - A direct line to leadership and the chance to build a team under you - The opportunity to shape a fast-scaling company at its most defining moment - Career growth tied to impact, not tenure - Competitive salary + full remote flexibility Apply To This Job