Campaign Manager (Toronto/Remote)
About the Role
War Room is looking for a detail-oriented and analytical Campaign Manager to join our growing Performance team. Reporting to the Senior Manager, Performance, you will be responsible for the setup, execution, and day-to-day management of digital advertising campaigns across multiple platforms. You will monitor campaign performance, analyze results, and provide data-driven optimization recommendations to help exceed client objectives. Working closely with Account Managers and Data Analysts, you will play a key role in ensuring campaigns are launched accurately, run efficiently, and deliver strong results for our clients. What You’ll Be Doing Campaign Setup & Execution Manage the setup, trafficking, and day-to-day management of digital advertising campaigns across multiple platforms. Execute paid search campaigns including account setup, campaign structuring, keyword development, ad copy creation and testing, and bid/budget management. Ensure campaigns are launched accurately by performing quality assurance (QA) on ads, tracking tags, and data uploads. Maintain campaign organization and platform setups to ensure operational efficiency. Campaign Monitoring & Optimization Monitor campaign pacing, delivery, and performance to ensure campaigns meet client goals. Analyze campaign performance using reporting and analytics tools to identify optimization opportunities. Develop and implement optimization recommendations aligned with client objectives. Perform regular campaign audits to ensure campaigns are running efficiently and accurately. Reporting & Insights Pull and prepare campaign reports for internal teams and Account Managers. Use reporting, analytics, and trend analysis tools to evaluate campaign performance. Provide insights and recommendations based on campaign data and performance trends. Technical Troubleshooting Act as a technical resource for troubleshooting issues related to creative assets, tracking tags, and platform functionality. Escalate platform or technical issues to technology partners when necessary. Identify usage or performance concerns and recommend solutions to Account Managers. Collaboration & Process Improvement Collaborate closely with Campaign Managers, Account Managers, and Data Analysts to improve campaign performance. Support Account Managers in evaluating and testing new platform features and products. Contribute to internal initiatives that improve trafficking workflows, data processes, and campaign operations. Support the development of junior team members and new team members by sharing knowledge and best practices. Required Skills & Experience 2–4 years of experience in paid media management, either at a digital marketing agency or in an in-house marketing team. Experience with digital media planning and buying across multiple channels. Certification in Google Analytics, Google Ads, and Facebook/Meta. Hands-on experience with Search Ads platforms, including Google Ads, Microsoft Bing, and Yahoo. Experience managing $3M+ in annual digital media budgets. Platform & Technical Knowledge Working knowledge of Meta Business Manager, Campaign Manager 360 (DCM), and other demand-side platforms. Familiarity with media and research tools such as ComScore, eMarketer, or similar platforms. Experience with Google Tag Manager, including understanding tags and identifying or troubleshooting tracking issues. Advanced Microsoft Excel skills, including Pivot Tables, dashboards, and macros. Strong understanding of the digital advertising and ad tech landscape. Core Competencies Excellent English communication skills, both written and verbal (in-person, phone, and email). Ability to manage multiple campaigns across different business verticals and perform effectively under pressure. Strong attention to detail and organizational skills. Bonus points Certified and set-up experience on DV360 We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives. Benefits & Perks 🏡 Remote work + Summer Hour Fridays 🏖️ 3 weeks of annual paid vacation with tenure increases ❄️ Additional paid holiday season break 🤕 Paid sick leave 🏥 Extended Health and Dental benefits + Wellness spending account 📚 Professional development funding 🏦 Retirement savings matching We appreciate your interest and application. Only those applicants under consideration will be contacted. War Room is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth, and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances. Reasonable accommodation is available for qualified individuals with disabilities, upon request. Apply To This Job