Associate Director, CRM – Martech

Job Description:

• Lead the strategy and execution of CRM and marketing technology to drive advertiser acquisition, engagement, retention, and revenue growth
• Design and scale lifecycle marketing programs that improve through experimentation, automation, and continuous learning
• Build and optimize audience segmentation, lead management, and campaign orchestration across channels
• Own the CRM and Martech roadmap, ensuring tools and systems are integrated, scalable, and aligned with business goals
• Partner with Product, Engineering, Data, and Sales to translate business needs into effective, data-driven marketing solutions
• Drive adoption of AI and automation to improve personalization, efficiency, and speed of insight across marketing programs
• Oversee measurement frameworks, attribution models, and reporting to enable clear, actionable decision-making
• Lead and develop a high-performing team, creating clarity around priorities, ownership, and ways of working

Requirements:

• 10+ years of experience in CRM, lifecycle marketing, or marketing technology, ideally within a B2B or ads environment
• 5+ years of experience leading and developing teams, with a focus on building strong, collaborative cultures
• experienced in designing and scaling lifecycle marketing programs that drive measurable business outcomes
• hands on experience working within CRM and CDP ecosystems (e.g., Salesforce, mParticle) and how to leverage them effectively
• comfortable working with data and analytics, and can translate insights into clear recommendations and actions
• experience with experimentation frameworks and using testing to inform strategy and optimization
• experience implementing emerging technologies, including AI, and how they can be applied to improve marketing effectiveness

Benefits:

• health insurance
• six-month paid parental leave
• 401(k) retirement plan
• monthly meal allowance
• 23 paid days off
• 13 paid flexible holidays
• paid sick leave

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