Senior Director – Digital Campaign Operations

Job Description:

• Lead and oversee Gray Digital Media’s campaign operations teams across Programmatic, Paid Search, Paid Social, Streaming TV, and Managed Platform operations
• Develop scalable workflows, operational processes, and execution strategies to improve campaign performance, efficiency, and client results
• Establish operational standards, quality assurance procedures, and best practices across campaign fulfillment teams
• Partner with Sales, Operations, Product, and Leadership teams to align operational strategy with revenue growth initiatives
• Oversee media buying strategy and execution across DSPs, search, and social platforms, and manage digital products
• Monitor campaign pacing, optimization strategies, performance metrics, and operational KPIs to ensure campaign success
• Build and maintain strong relationships with media vendors, platform partners, and technology providers
• Evaluate and implement new operational tools, platform capabilities, and workflow improvements to enhance campaign execution and scalability
• Lead, mentor, and develop high-performing campaign operations and media execution teams
• Assist in training initiatives, operational documentation, and process improvements across departments
• Foster a collaborative, solutions-oriented environment focused on operational excellence and client success
• Provide leadership during high-volume campaign periods while maintaining execution quality and operational efficiency

Requirements:

• 5+ years of experience in digital media, campaign operations, programmatic buying, paid media, or advertising operations
• 3+ years of leadership experience managing digital media or campaign execution teams
• Strong expertise across Programmatic, Streaming TV/CTV, Paid Search, Paid Social, Display, Video, Audio, Native, and Omnichannel advertising
• Deep working knowledge of DSPs, media buying platforms, and digital advertising ecosystems
• Proven ability to build operational workflows, improve processes, and manage vendor relationships
• Strong analytical, organizational, communication, and leadership skills within a fast-paced environment
• Experience with campaign tracking, analytics, attribution, pixel implementation, and performance reporting preferred
• Ability to manage multiple priorities while driving operational excellence and team performance

Benefits:

• Comprehensive Medical(Rx), Dental, and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO

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