Campaign Specialist, Influencer
Publicis Groupe ANZ is a leader in the affiliate industry, known for its innovative performance marketing solutions. The Campaign Specialist, Influencer will manage and optimize paid media campaigns, support influencer sourcing, and develop insightful reports to enhance campaign performance.
Responsibilities
- Participate in building and presenting strategy presentations and post-campaign insights for influencer, content and brand campaigns
- Set up, manage, and optimize paid media campaigns including: Facebook, Instagram, Tiktok, etc. by establishing KPIs and measuring against benchmarks
- Support influencer sourcing, onboarding and casting for each campaign to maximize campaign budgets and performance through pricing benchmarks and creative rational
- Train and educate influencers on CJ tools, platform and product solutions
- Develop client-facing and internal reports by compiling, analyzing and interpreting social and performance insights
- Coordinate across multiple departments and teams (both internally and with clients) to manage campaign assets and deliverables
- Be a subject matter expert within influencer industry and paid media efforts
Skills
- 1-2 years related work experience with creators/influencers and/or paid social campaign execution
- You are able to collaborate with your team to solve complex issues
- You are proficient in Microsoft Office, especially Excel
- You have strong analytical skills
- You are respectful to varying opinions and perspectives
- Excellent organizational and communications skills with a strong attention to detail
- Strong client presentation skills
- Ability to work autonomously in a fast-paced environment in order to meet tight deadlines
Benefits
- 401K matching
- Wellness programs
- Comprehensive medical, dental, and vision coverage
- Flexible time off without the hassle of accrual
- A generous number of paid holidays
- Company-sponsored team-building events
- An Employee Referral Program
- Annual recognition awards
- Hybrid work arrangements for optimal work-life balance
- Parental bonding leave
- Backup care options for children and elders
- An employee discount program
- International SOS program for global support
- Business Resource Groups, where employees connect over shared interests to cultivate an engaging, inclusive environment
- Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
- Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
- For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.
Company Overview