[Remote] Senior Associate, B2B Marketing Automation

Note: The job is a remote job and is open to candidates in USA. Oscar Health is a health insurance company focused on serving its members through a technology platform. The Senior Associate, B2B Marketing Automation will develop and execute automated marketing programs utilizing Salesforce Marketing Cloud, collaborating with various teams to ensure successful campaign execution.

Responsibilities

• Support end-to-end campaign lifecycles, translate marketing briefs into technical workflows, manage stakeholder expectations, and ensure all milestones are met for timely, high-quality campaign launches
• Build, launch and monitor multi-touch marketing journeys in Salesforce Marketing Cloud, including lead nurture, onboarding engagement and retention campaigns
• Partner with the Data and Ops teams to ensure the right data structures, feeds, and integrations are in place to power journey logic and audience segmentation
• Use SQL to pull target audiences and troubleshoot issues to deliver campaigns that are error-free and drive value to the business
• QA all campaign components prior to launch to ensure error-free execution
• Monitor campaigns performance post-launch to ensure campaigns are performing as intended
• Develop expertise in Salesforce Marketing Cloud, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption
• Compliance with all applicable laws and regulations
• Other duties as assigned

Skills

• 3+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
• 2+ years of hands-on experience building complex workflows in Salesforce Marketing Cloud, using HTML and AMP script to build dynamic email templates
• 2+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
• Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution
• Salesforce Marketing Cloud certification
• Background in B2B Marketing

Benefits

• Employee benefits
• Participation in Oscar's unlimited vacation program
• Annual performance bonuses
• Medical, dental, and vision benefits
• 11 paid holidays
• Paid sick time
• Paid parental leave
• 401(k) plan participation
• Life and disability insurance
• Paid wellness time and reimbursements

Company Overview