[Remote] Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Sorren is a top 50 national advisory firm that blends deep expertise with a human-first approach. They are seeking a Marketing Manager to develop and execute inbound digital campaigns, manage various marketing strategies, and ensure alignment with firm brand standards and messaging.

Responsibilities

• Develop and execute inbound digital campaigns that generate qualified CAS leads for the sales team
• Manage paid ads, paid social, retargeting, landing pages, organic social, email nurturing, and lead capture strategies
• Own HubSpot campaign setup, tracking, workflows, attribution, and reporting
• Build dashboards and report on campaign performance, lead quality, conversions, pipeline influence, and ROI
• Manage and coordinate third-party website and SEO vendors to ensure CAS digital content, landing pages, messaging, visuals, and user experience remain current, aligned with campaign goals, and optimized for lead generation
• Develop industry-specific messaging and campaigns based on ideal client profiles and buyer pain points
• Manage CAS technology partner relationships and identify co-marketing opportunities including sponsorships, webinars, joint campaigns, and conferences
• Create and manage CAS marketing materials, including brochures, one-pagers, pitch decks, web copy, and sales enablement content
• Lead the development of case studies and client success stories
• Track and coordinate speaking opportunities, conference participation, webinars, and presentation preparation
• Ensure all materials align with firm brand standards and messaging

Skills

• Bachelor's degree in marketing, communications, business, or related field
• 5+ years of B2B marketing experience
• Strong HubSpot and WordPress experience required
• Experience with inbound marketing, paid digital campaigns, landing pages, retargeting, email nurturing, and reporting
• Excellent writing, editing, communication, and project management skills
• Ability to manage multiple campaigns and stakeholders at once
• Experience in professional services, accounting, advisory or financial services preferred
• Experience with partner marketing, co-marketing, webinars, events, or sales enablement preferred

Benefits

• Generous paid time off
• Comprehensive medical, dental, and vision coverage, plus life and disability insurance
• 401(k) retirement savings plan
• Paid holidays, including a firmwide winter break (December 24 6 January 1)
• Paid parental leave (available after one year of service)
• Mentorship and career development programs
• CPA exam support to help you succeed on the path to licensure
• Firm-sponsored events and spontaneous team activities
• Celebrations to mark milestones like the end of busy season and the holidays

Company Overview