[Remote] Marketing Operations Specialist
Note: The job is a remote job and is open to candidates in USA. Apryse is the industry-leading provider of document software development technology, committed to delivering cutting-edge solutions. The Marketing Operations Specialist will oversee the execution of marketing technology, manage campaign operations, data quality, and lead lifecycle management while collaborating across teams to support marketing initiatives.
Responsibilities
- Campaign Operations - Build, QA, launch, and monitor MAP programs (Marketo or equivalent), ensuring flawless execution and consistent program structure
- Lead Lifecycle Management - Maintain scoring, routing, enrichment, and lifecycle stages across MAP ↔ CRM
- Data Quality & Governance - Oversee data hygiene, normalization, deduplication, and enrichment workflows
- Martech Administration - Support integrations, field mapping, sync rules, and system configuration across the marketing tech stack
- Reporting & Insights - Build dashboards, pull audiences, and support funnel, attribution, and performance analysis
- Automation & Nurture Programs - Create scalable workflows, triggered programs, and nurture streams
- Cross‑Functional Support - Partner with Marketing, Content, BDR, and RevOps to support campaigns, events, and outbound motions
- QA & Compliance - Ensure accuracy across UTMs, links, rendering, segmentation logic, scoring, and routing
- Documentation - Maintain SOPs, playbooks, and system diagrams for operational clarity
Skills
- Marketing Automation Expertise (Strongly Preferred) - Experience with Marketo, HubSpot, Pardot, or similar (Marketo preferred but not required)
- CRM Fluency - Understanding Salesforce objects, fields, campaign member statuses, and reporting
- Data & Analytics - Strong spreadsheet skills; basic familiarity with BI tools and attribution models
- Technical Aptitude - Ability to troubleshoot sync issues, understand APIs/integrations, and diagnose system behavior
- Systems Thinking - Understands how changes in one tool impact the entire GTM ecosystem
- Operational Rigor - Strong prioritization, documentation, and process‑driven mindset
- Experience in B2B SaaS
- Familiarity with attribution tools, enrichment platforms, or other marketing technology
- Basic SQL or API familiarity
- Experience supporting ABM or personalization programs
Benefits
- Competitive salary commensurate with experience and qualifications.
- A comprehensive extended benefits package including health, dental and vision for you and your family, with company paid offerings.
- 401K savings program with company match.
- Generous paid time off (PTO) is offered to support the ability to rest and recharge
- A great team environment and resources, supporting you to do the best work of your life and providing unlimited career growth potential.
- Highly autonomous and entrepreneurial environment.
- Annual recurring WFH allowance for you to purchase items you need for your home office.
- Ongoing support for learning development so you can master your craft.
- Work with the hardware you're most comfortable with (Windows or Mac).
- Diverse and inclusive workplace where we all learn from each other.
Company Overview