[Remote] Growth Marketing Lead
Note: The job is a remote job and is open to candidates in USA. Anchorage Digital is building the world’s most advanced digital asset platform for institutions to participate in crypto. They are seeking a Growth Marketing Lead to own the growth marketing function, lead a high-performing team, and drive significant growth in a fast-moving, regulated industry.
Responsibilities
- Proactively identifies, tests and scales new growth opportunities, leveraging emerging marketing technologies and best practices
- Develops and implements robust marketing automation, analytics, and attribution models to measure and optimize campaign performance
- Leads the development and execution of the overall growth marketing strategy, aligning with business objectives and revenue targets
- Manages complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously improve conversion rates
- Works cross-functionally with sales, product, and engineering teams to ensure seamless customer journeys and integrated marketing efforts
- Consistently delivers on key performance indicators (KPIs) and contributes directly to the company's revenue growth
- Actively listens to market feedback, customer insights, and team input to refine marketing strategies
- Contributes thought leadership and insights to the broader organization on market trends, competitive landscapes, and growth opportunities
Skills
- 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation
- Demonstrated ability to drive significant customer acquisition and revenue growth in a B2B crypto, fintech, or other complex/regulated industries
- Strong leadership experience, including direct management of marketing teams
- Expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, Tableau)
- A strategic mindset coupled with a hands-on approach to problem-solving and campaign execution
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system
Company Overview
Company H1B Sponsorship