[Remote] Channel Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Absolute Security is a company focused on providing security solutions for the work-from-anywhere era. They are seeking a Channel Marketing Manager to drive partner marketing initiatives, develop go-to-market programs, and manage partner relationships to enhance engagement and business outcomes.
Responsibilities
- Develop and execute integrated marketing programs with VARs, distributors, OEMs, and strategic partners that align partner objectives with company revenue goals
- Manage MDF, partner marketing calendars, campaign execution, and performance tracking
- Drive awareness, demand generation, and pipeline creation through co-branded marketing activities
- Work cross-functionally with Channel Sales, Marketing, Sales, Product Marketing, and Operations teams to execute successful partner programs
- Build and maintain strong relationships with partner marketing stakeholders to drive engagement and business results
- Create and execute joint go-to-market campaigns with VARs, distributors, OEMs, and strategic partners that align with business objectives, lead generation goals, and pipeline targets
- Plan and execute partner demand generation programs across field events, trade shows, digital, content, and webinar marketing channels
- Manage event logistics, budgets, vendors, partner participation, attendee engagement, and post-event follow-up to maximize business impact
- Partner closely with Sales, Channel Sales, Product Marketing, and Demand Generation teams to increase campaign performance, event attendance, lead conversion, and pipeline contribution
- Track MQLs, campaign performance, event performance, marketing-sourced and influenced pipeline, and revenue contribution
- Analyze results and optimize programs based on pipeline generation, conversion rates, ROI, and business outcomes
- Support partner enablement and engagement initiatives
- Develop partner-facing content, campaign toolkits, sales enablement assets, and communications
- Coordinate partner training and awareness programs
- Ensure partners have the tools, content, and resources necessary to effectively position and promote company solutions
- Manage Market Development Fund (MDF) planning, allocation, and investment strategies across partner programs
- Evaluate MDF program effectiveness through pipeline, opportunity, and ROI analysis
- Develop recommendations to optimize partner marketing investments and maximize business impact
- Support budget planning, forecasting, and expense management for channel marketing programs and campaigns
- Track and report on partner-generated pipeline, opportunities, campaign performance, event performance, and ROI
- Deliver actionable insights and recommendations to improve program effectiveness and partner engagement
- Maintain accurate reporting and visibility through Salesforce and other marketing technology platforms
- Provide regular updates to leadership on marketing performance, pipeline contribution, and partner program success
Skills
- 5+ years of B2B technology marketing experience
- 2+ years of channel, partner, or alliance marketing experience within the technology industry
- Experience working with VARs, distributors, OEMs, or strategic technology partners
- Strong experience managing integrated demand generation campaigns, events, webinars, and field marketing programs from planning through execution and measurement
- Experience managing marketing budgets, forecasting, and investment planning
- Experience managing MDF programs and evaluating ROI
- Proficiency with Salesforce CRM and marketing automation platforms
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
- Excellent communication, presentation, and stakeholder management skills
- Experience in cybersecurity, SaaS, endpoint management, or enterprise software
- Familiarity with partner ecosystems such as HP, TD SYNNEX, and leading VAR partners
- Understanding of channel sales motions and partner business models
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