[Remote] Social Media Specialist

Note: The job is a remote job and is open to candidates in USA. LTK is a global technology platform that empowers lifestyle creators to monetize their content. They are seeking a Social Media Specialist to create engaging, platform-native content across various social media channels and support the day-to-day management of LTK’s social presence.

Responsibilities

• Create original social-first content for LTK’s owned channels, including short-form video, Reels, TikToks, carousels, graphics, social copy, stories and other platform-native formats
• Concept, shoot and edit content that brings LTK’s brand, creators, products, campaigns and company stories to life
• Turn brand messages, product updates, creator stories, press moments and cultural trends into engaging social content
• Help develop creative ideas for recurring series, editorial franchises, trend moments and campaign content
• Write clear, engaging and platform-appropriate captions, hooks, overlays and social copy
• Ensure content feels current, visually compelling, social-native and aligned with LTK’s brand voice
• Support day-to-day publishing across LTK’s consumer and corporate social channels, including Instagram, TikTok, LinkedIn, YouTube and other relevant platforms
• Adapt content for each platform based on audience expectations, creative best practices and format needs
• Monitor platform trends, conversations and cultural moments to identify content opportunities for LTK
• Help maintain a consistent publishing cadence across channels
• Support community engagement by monitoring comments, identifying conversation opportunities and helping LTK show up in a timely, relevant way
• Track content performance and use learnings to improve future creative
• Help identify which formats, hooks, topics and creative approaches are resonating with LTK’s audiences
• Bring ideas for how to evolve content based on platform insights and audience behavior
• Stay curious and experimental, helping the team test new creative approaches and move quickly based on what is working
• Work closely with PR, brand strategy, integrated marketing, creator, brand, product and design teams to support social content needs
• Collaborate with internal teams to gather information, assets, product details, creator stories and campaign context
• Support the Senior Manager, Social Media Strategy in maintaining social calendars, content plans and publishing workflows
• Help ensure social content supports broader company priorities while still feeling native to each platform

Skills

• 2–4 years of experience in social media, content creation, editorial content or a related field
• Strong hands-on content creation skills, including concepting, shooting and editing short-form video
• Deep understanding of Instagram, TikTok, LinkedIn and YouTube, including what works creatively on each platform
• Strong visual eye and understanding of social-first storytelling
• Ability to write engaging captions, hooks, overlays and short-form copy
• Comfortable being behind the camera and, when needed, capturing content in real time
• Experience using social editing and creative tools
• Strong understanding of social trends, creator culture, internet culture and platform behaviors
• Creative, resourceful and excited to generate new ideas quickly
• Highly organized and able to manage multiple content requests, deadlines and channels
• Strong communication skills and ability to collaborate across teams
• A fast-moving, curious and flexible mindset
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic, fast-moving environment
• A growth mindset and openness to feedback
• Experience creating content for a consumer, lifestyle, retail, creator economy, media, fashion, beauty or technology brand
• Experience creating short-form video for TikTok, Instagram Reels and YouTube Shorts
• Experience supporting live event or real-time social coverage
• Familiarity with creator marketing, affiliate marketing, social commerce or influencer marketing

Benefits

• The opportunity to be part of the leading global company in creator commerce
• A remote-first, productivity-first environment
• Competitive compensation and benefits package to meet the needs of you and your family
• 401(k) with LTK company matching
• Medical Insurance, Vision Insurance, Dental Insurance
• Paid Maternity Leave and Paid Paternity Leave
• Summer Fridays and Flexible PTO

Company Overview