[Remote] VP, Data Cloud Consulting

Note: The job is a remote job and is open to candidates in USA. Zeta Global is an AI-Powered Marketing Cloud company that focuses on advanced marketing strategies using data-driven insights. They are seeking a Vice President of Consulting to lead a high-impact consulting organization responsible for delivering marketing strategies and measurable outcomes for clients, leveraging deep marketing and data expertise.

Responsibilities

• Develop, mentor, and train a high-performing team of Consultants on best practices for diagnosing, structuring, and solving complex client business challenges using strategic, data-driven, and methodical consulting approaches
• Establish repeatable frameworks, problem-solving methodologies, and consultative processes that drive consistency, scalability, and measurable client outcomes across engagements
• Identify and mentor rising talent within the team (or region) to build a bench of future consultants and support succession planning
• Foster a collaborative and innovative culture, promoting professional growth and knowledge sharing within the team
• Partner across Data Cloud, Product, and Engineering teams to provide feedback on evolving client needs, shape roadmap priorities, and identify scalable consulting solutions or automation opportunities
• Design comprehensive data strategies based on client goals, identifying both first-party (1P) and third-party (3P) data use cases that will optimize performance in paid or owned channels
• Translate client business goals into actionable, insight-driven media and CRM plans, and develop strategic recommendations that maximize marketing ROI
• Translate complex data visualizations and dashboards into clear tactical roadmaps. Collaborate internally on a step-by-step plan for activation by channel
• Operationalize use of generative AI and predictive analytics tools to streamline consulting workflows, proposal generation, and client storytelling. Train team members and evangelize AI-first thinking across consulting and client teams
• Identify gaps in current data visualizations and dashboards that will result in added revenue opportunities for a broad range of clients
• Drive the development and implementation of innovative marketing measurement frameworks, clearly measuring the impact of omnichannel strategies on both brand and performance goals
• Advise clients on optimizing customer journeys through marketing funnel diagnostics and optimization
• Identify and evaluate new data sets that would create a differentiator for Zeta by delivering a deeper understanding of campaign performance and the impact on customer value compared to competitors
• Serve as a trusted advisor to C-suite executives and senior leaders, identifying data-driven quick wins that produce incremental revenue for their business. Guide the strategy for QBRs and Key Stakeholder meetings
• Standardize the development of proformas for prospects and existing clients, projecting the quarterly revenue impact from activating data-driven audience & campaign recommendations
• Support Sales SVPs in pitching incremental campaign strategies and expanded channel recommendations that result in added revenue based on our data intelligence or measurement capabilities
• Build data intelligence workshops and playbooks for top tier accounts that outline a crawl/walk/run vision for data intelligence that aligns to their individual goals and objectives
• Develop new data-driven storytelling capabilities that answer for a client what will drive engagement and why, building a framework that can be automated for future use cases
• Collaborate with Account Teams and Sales to identify expansion opportunities and track contribution. Report out to upper management team impact weekly

Skills

• 12+ Years of experience in data-driven marketing strategy, campaign measurement, and client engagement/growth roles -- with hands-on experience leading strategic planning, brand, and performance marketing programs
• Experience with advanced data segmentation strategies, statistical testing methods, and multi-touch attribution models
• Excellent ability to synthesize data into insights and develop actionable recommendations and roadmaps
• Exceptional communication skills to effectively collaborate and present to C-Level Executives, as well as distill visions down to a practical application for cross-functional & internal teams
• A proven track record in developing audience strategies, campaign measurement frameworks, and leveraging addressable/people-based marketing to solve for real business outcomes

Company Overview

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