[Remote] Nuuly Digital Analyst, Acquisition

Note: The job is a remote job and is open to candidates in USA. Nuuly is seeking a Digital Analyst, Acquisition to join the Digital Analytics team. This role focuses on analyzing marketing performance and on-site behavior to optimize acquisition paths and improve subscriber conversion rates.

Responsibilities

• Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
• Build and own conversion path and user journey analyses - identifying which entry points, audiences, and content paths lead to the highest-quality subscribers
• Develop persona-level behavioral analysis to help marketing and merchandising teams understand how different customer segments browse, engage, and convert
• Support landing page and campaign performance analysis, evaluating how traffic sources, creative, and messaging influence funnel progression
• Partner with the Marketing Analytics team on channel attribution, incrementality, and cross-channel measurement questions that require on-site behavioral data
• Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
• Document analyses and data definitions clearly for use across the team

Skills

• Bachelor's degree in a quantitative, marketing, business, or related field
• 2–4 years of experience in digital analytics, marketing analytics, or a closely related role
• Strong SQL skills — able to write, read, and QA complex queries
• Familiarity with Google Analytics (GA4 experience is a strong plus)
• Experience with data visualization tools such as Looker
• Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.)
• Familiarity with basic statistical concepts
• Strong communication skills with both technical and non-technical stakeholders
• Experience in e-commerce, subscription services, or retail is a plus
• Exposure to attribution concepts, A/B testing, or incrementality measurement is a plus
• Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work is a plus

Benefits

• Medical
• Dental
• Vision
• PTO
• Generous employee discounts
• Retirement savings

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