[Remote] Sr. Director, Growth Marketing

Note: The job is a remote job and is open to candidates in USA. Aidoc is revolutionizing clinical decision-making with real-time clinical AI imaging solutions, impacting over 60 million patients annually. The Sr. Director of Growth Marketing will manage digital programs for brand awareness and execute a targeted Account-Based Marketing program, acting as the primary analyst of growth marketing efforts.

Responsibilities

• Develop and lead a sophisticated ABM program targeting our defined list of 2,500 key personas across 300 top-tier health systems
• Act as a key thought partner to Product Marketing and Communications; use data-driven hypotheses of what will "land" to find the "80:20" in content creation, guiding the development of effective, semi-custom assets
• Define and execute creative, "outside-the-box" plays based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer
• Mastermind non-standard distribution and outreach channels, integrating tactics like high-impact direct mail, creative gifting, targeted billboards (OOH), and other bespoke physical and digital experiences to break through the noise
• Define and execute "plays" based on nuanced segmentation, including: account type, persona history, sales momentum, engagement level (e.g., "met vs. not met"), funnel stage, and prospect vs. existing customer
• Leverage AI-powered tools (such as Glean) and other technologies to execute this "mass-customization" efficiently, finding the right balance between high-touch personalization and scalable execution
• Act as the team's "super-analyst," living and breathing the data to refine marketing campaigns and strategies based on deep insights, not just surface-level metrics
• Serve as the functional "boss" and key counterpart for all digital marketing operations, owning the martech stack, data integrity, and lead-flow processes
• Be a key partner in designing and building the v2.0 of our marketing data infrastructure, focusing on automation, scalability, and the ability to track granular "moves."
• Lead the automation of metrics and dashboards while simultaneously performing manual deep-dives to discover new patterns, test hypotheses, and analyze the performance of new campaign types
• Oversee general email and digital campaigns to our wider database for broad awareness and top-of-funnel engagement
• Manage all external digital channels—including paid media, email marketing, content syndication, advertising, and retargeting—for both broad awareness and targeted ABM "plays."
• Design and optimize lead nurture journeys that are distinct for broad-market leads versus high-value target accounts, ensuring a seamless handoff to Sales
• Partner cross-functionally with Product Marketing, Brand & Communications, and Sales to align digital strategy with campaign messaging, GTM priorities, and buyer journey insights
• Lead, mentor, and scale a team of digital marketers focused on executional excellence, optimization, and results
• Stay ahead of evolving trends in healthcare growth marketing, AI tools, advertising technologies, and data privacy to ensure Aidoc’s programs remain cutting-edge and compliant

Skills

• + 10+ years of experience in growth/digital marketing, with a heavy emphasis on B2B enterprise marketing, Account-Based Marketing (ABM), and marketing operations/analytics
• Proven expertise in designing and executing sophisticated, multi-touch ABM campaigns against a limited, high-value list of enterprise accounts (e.g., $500K+ ACV)
• You are a 'super-analyst' by nature. Deep, hands-on expertise in marketing analytics, data infrastructure, attribution modeling, and BI tools is required
• Direct experience owning, managing, or being the key stakeholder for a marketing operations function and tech stack (e.g., HubSpot, Marketo, Salesforce)
• Experience and curiosity in using new AI-powered tools for content personalization, segmentation, and data analysis to find '80/20' efficiencies
• A data-first, hypothesis-driven mindset. You don't just report on data—you live in it, find new patterns, and build the systems to automate insights
• Strong experience in lead scoring, nurturing workflows, and managing the end-to-end lead-to-revenue funnel
• Skilled in stakeholder alignment, cross-functional collaboration, and leadership within a high-growth organization
• Bachelor's degree in Marketing, Business, Data Science, or related field; MBA preferred

Benefits

• We work in a hybrid model, with our new offices located at 34 HaMasger Street in Tel Aviv and parking for employees.
• Amazing and healthy breakfasts and lunches prepared daily by our personal chef!
• Stocked up kitchen & meal card
• Wellness: Aidoc employees-only gym, plus Pilates, Yoga, and functional workouts classes.
• Amazing culture - collaborative, transparent & fun!
• Attractive compensation package & benefits

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