PR
Title: PR & Communications Manager Type: Full-Time, Remote Working Hours: Mondays - Fridays, 9:00am - 5:00pm CST Location: LATAM (Remote) Compensation: USD $2500
About the Company
We provide investors with multifamily investing opportunities in real estate's best asset class. Over the last 30+ years, we've transacted more than $3.0 billion of real estate, acquiring over 14,750 multifamily units and taking dozens of properties full cycle — on average returning 100% of investor capital plus strong returns. Our focus is acquiring older apartment home communities and creating value by improving the properties, optimizing operations, and fostering human flourishing in each one. Above all, we've learned that success is measured not just by financial gain, but by the quality of the relationships we build along the way. Job Overview We're a US-based investment firm running two brands — an SEC-regulated real-estate investment fund and a family-focused coaching and publishing brand. The PR & Communications Manager is the outward relationship engine: press, media, partnerships, conferences, the book program, and advisor relations. You open territories the brands aren't in through earned media and strategic personal relationships, and you turn that exposure into qualified connections both principals can close. This is a connector role — you live on the phone and in person, you build a network and tend it, and you represent the brands on the ground. You execute under the EVP's PR strategy. Success is measured on reach into new territory: open rooms the brands aren't in and deliver the earned-media share of roughly 1,000 new qualified connections per month across both brands — through PR, relationships, and partnerships.
Key Responsibilities
Own the PR and earned-media program. Own PR end-to-end — media-director relationships, free-media outlets, pitching, source interviews, and reach/list-access growth; build and tend press, podcast, and media relationships by phone and in person; pitch stories and secure placements and guest spots in interviews, articles, and podcasts; field inbound press inquiries; monitor brand mentions and reputation. Run the book and credibility programs. Coordinate book publishing end-to-end — edits, endorsements, press kit, print, distribution; assemble and coordinate written and video book reviews; lead production of testimonial, interview, and review video, pulling the video pod. Build partnerships, advisors, and community. Build and maintain advisor relationships and the program components around them — workshops, e-course, advisor-CRM stewardship, book shipments, Thrive Groups, meet-and-greets, advisor conferences; build referral and strategic partnerships; grow the meetup and community presence; maintain the map of key external relationships and their owners. Own conferences, sponsorships, and speaking. Recommend which conferences and sponsorships are worth attending (the EVP decides); attend and represent the brand on the ground; extract maximum value from each sponsorship — logo, booth, attendee list, inclusions; secure and prepare speaking slots and panels; own how leads are captured and followed up from each event or program. Run the radio program. Develop the radio program content with the fund principal and manage earned-media campaigns into relationships he can close. Source pod talent. Source and vet additional pod talent (e.g., a videographer) when needed; the EVP approves spend. (Covers responsibilities 45, 52–66, 68, 69–71.) Requirements 6+ years in PR, communications, or media relations, with a track record of pitched placements and an actual media/partner network you can name. Near-native English and real comfort on the phone and in person with US media, partners, and advisors. This is the hard filter — the role lives in relationships, not behind a keyboard. Relationship-driven temperament: you're a connector who builds trust over time, not a content maker (that's a separate seat). Book / thought-leadership PR: launches, reviews, endorsements, press kits — you've built an author or expert platform before. Conference, sponsorship, and speaking experience: securing slots, maximizing sponsorships, and representing a brand on the ground. Owner's mindset: whatever-it-takes hours, low-ego, never goes dark on the cadence. Real AI & systems builder: you build media-list, monitoring, and outreach-personalization workflows that 2× your reach. Not prompt-dabbling. Self-sufficient operator: you know which door to knock on unprompted and learn any tool cold. Valid passport and genuine travel readiness — you represent the brands at conferences, traveling to the US up to 4× per year for ~one week Reliable remote setup.
Preferred Qualifications
An existing media, podcast, or partner network in finance, real estate, investment, or the family/coaching/faith space — directly transferable relationships. Financial-services or investor-communications PR experience — you know investor-facing claims route through compliance. Advisor or community program management experience. Built AI-assisted PR systems — media databases, monitoring, personalized pitch pipelines. A polished, relationship-first, low-ego temperament — the person other people want to take a call from. List of Responsibilities: Traditional PR program: own PR (media-director relationships, free-media outlets, pitching, book PR, source interviews, event/speaking partners, reach/list-access growth). Media relationships: build and tend press, podcast, and media relationships by phone and in person. Story pitching: pitch stories; secure placements and guest spots (interviews, articles, podcasts). Advisor relations: build/maintain TF advisor relationships and program components (workshops, e-course, advisor-CRM stewardship, book shipments, Thrive Groups, meet-and-greets, advisor conferences). Book reviews: assemble and coordinate written and video book reviews on Amazon and websites. Video leadership: lead production of testimonial, interview, review video for TF and Wilkinson (pulling the video pod). Book program: coordinate book publishing (edits, endorsements, press kit, print, distribution). Growing Up Yakima: develop the radio program content. Growing Up Yakima: promotion; manage earned-media campaigns into relationships that our sales department can close. Press inquiries: field inbound press and media inquiries. Partnerships: build referral and strategic partnership relationships. Conference selection: recommend which conferences/sponsorships are worth attending. Conference attendance: attend conferences and represent the brand on the ground. Sponsor maximization: extract maximum value from each sponsorship (logo, booth, attendee list, inclusions). Speaking opportunities: secure and prepare speaking slots and panels. Event lead strategy: own how leads are captured and followed up from each event or program. Talent sourcing: source and vet additional pod talent (e.g., a videographer). Reputation monitoring: monitor brand mentions and reputation. Community growth: grow the meetup and community presence. Relationship map: maintain the map of key external relationships and owners; include TF records and advisors. Apply To This Job