Marketing Implementation Coordinator

Threshold Brands, backed by private equity, is a powerhouse multi-brand franchisor boasting over $375 million in annual system-wide sales. Our impressive portfolio of 10 brands is dedicated to enhancing homeowners’ lives. Among our standout brands are MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Granite Garage Floors, Sir Grout, Mold Medics, and Miracle Method. Job Description:

Key Responsibilities

Track the status of all new and expanding franchisees as they move through marketing and advertising program activation brands, maintaining accurate records of activation milestones, launch timelines, and progress. Monitor activation activity to ensure franchisees complete the steps required to launch their marketing programs, and proactively flag anyone stalled, delayed, or at risk of missing a program launch date. Support the implementation of brand advertising and marketing programs, including SEO setup and other digital marketing initiatives. Coordinate with franchisees, brand teams, and internal stakeholders to clear activation obstacles, following up on outstanding requirements, approvals, assets, and dependencies that affect program launch timelines. Maintain dashboards, tracking tools, and status reports that give clear visibility into marketing program activation progress and launch readiness. Provide regular reporting on activation volume, program launch progress, and at-risk franchisees, escalating significant delays or risks to leadership when needed. Identify recurring bottlenecks in marketing program activation and recommend improvements that speed up launch and strengthen program participation across contributing franchisees.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience. 1–3 years of experience in marketing, project coordination, account coordination, or a related role. Strong organizational and time-management skills with the ability to manage multiple priorities simultaneously. Basic understanding of digital marketing concepts, including SEO. Experience tracking projects, deadlines, and implementation activities. Strong written and verbal communication skills. It should be understood that no job description can encompass every responsibility and therefore should not be interpreted as all-inclusive. Threshold Brands is an Equal Employment Opportunity Employer that maintains a diverse and inclusive work environment. Salary Range: $58,000 - $65,000 WORKING AT THRESHOLD BRANDS This is an exciting opportunity to work at a company that genuinely cares about its employees, franchisees, and customers! A company that believes in balance between work-life, that it is okay to have fun on the job, and that invests in its employees by providing challenging opportunities and tools to deliver excellence! If these beliefs ring true to you, we invite you to read on. What do we do? We help entrepreneurs achieve their lifelong dream of success through business ownership. As a multi-brand franchisor, we plan to deliver multiple home services through individually owned and operated franchisee throughout the United States and Canada. We help our brands deliver superior customer service by providing a high touch National Contact Center, cutting-edge technology, fun and upbeat marketing, and business coaching that adds real value. In a nutshell, our vision is to be a franchisee-friendly company, empowering entrepreneurs to deliver exceptional services to their communities. What are our roots? It all began in August 2020, when our flagship franchise, MaidPro, partnered with The Riverside Company (a private equity sponsor). Since then, we’ve been moving at a rapid speed growing both organically and through acquisitions. Today, we are 10 brands strong, supporting MaidPro, Men in Kilts Window Cleaning, PestMaster, USA Insulation, Plumbing Paramedics, Heating & Air Paramedics, Sir Grout, Granite Garage Floors, Mold Medics and Miracle Method. Our strategy is to keep adding great-performing brands to our portfolio, so we’re not slowing down. We’re headquartered in Boston, Massachusetts, but really, we’re all over the map, with more than 400+ franchise locations across North America. COMPANY CULTURE Who are we? We are a collection of entrepreneurs, out-of-the-box thinkers, hospitality minded innovators. We thrive in a fast-paced, high-energy environment and we are steadfastly committed to adding value to everything we do. Who do we want on our team? We look for people who are natural learners, passionate about their careers and love to help businesses grow. Why work here? We provide a fun place to work where people are nice, learning is continuous, individuality is respected, and your cutting-edge ideas are welcomed. At the same time, we’re straight shooters. We support each other but we also challenge each other. You will be challenged every day, but it will be the best job you ever had. Apply To This Job