Retail Media Strategist
Job title: Retail Media Strategist in Boston, MA at 829 Studios
Company: 829 Studios
Job description: Join 829’s thriving Paid Media team as a Retail Media Strategist. Apply your comprehensive understanding of retail media and marketplace advertising, and all of the technical and soft skills that go into driving a successful campaign and client relationship. You’ll manage a portfolio of clients, executing campaigns and coordinating with colleagues across marketing disciplines to drive collective success. Leverage your communication, critical thinking, creative, and analytical skills.What You'll Do
- Strategize, develop, and simultaneously maintain multiple retail media campaigns for a portfolio of medium-to-enterprise sized businesses.
- Monitor the effectiveness of campaigns as they relate to client goals, conversions, and events.
- Strategize and optimize organic content and product detail pages on Amazon and other retail media platforms.
- Update clients regularly as to the status of their digital initiatives.
- Prepare client deliverables from project kickoff documents to rolling reporting.
- Advise clients on how to best accomplish their business goals through digital advertising.
- Serve as a technical resource to other departments.
- A minimum of 3-5 years managing retail media programs.
- Thorough understanding of retail media platforms such as Amazon Ads, Target Roundel and Wayfair..
- Experience with third-party marketplace automation and analysis platforms like Perpetua, Skai,and Helium10.
- Familiarity with Walmart Ads, Instacart Ads, Target Roundel Media, or other retail media platforms.
- Proficiency in Google Sheets, Google Slides, and Google Docs.
- Amazon Sponsored Ads certification
- Knowledge and familiarity of Amazon DSP
- Excellent written and verbal communication and presentation skills.
- Exceptional time management and organization skills.
- Ability to work both independently and in a team-oriented environment.
- Experience juggling multiple projects and paid advertising campaigns simultaneously.
- Deep understanding of analytics tools such as Google Analytics, Hubspot Analytics, or similar.
- Understanding of landing page best practices and optimization techniques.
- Experience with project management tools such as ClickUp, Asana, or Monday.com.
- Experience with Looker Studio (or other BI analytics platforms).
- Remote Workplace. You have the option to work at our office in Boston or remotely in the following states: MA, NH, RI, ME, CT, NY, NJ, NC, TN, FL, IL, MO, TX, UT, ID, AZ, CA, PA, and CO.
- Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 13 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.
- 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.
- Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.
- Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.
- Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.
- Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
- Continuing Education. Receive a personal budget to attend events and conferences.