WordPress Website & Kit (formerly ConvertKit) Automation Specialist
We are seeking a detail-oriented and tech-savvy Website & Marketing Automation Specialist to manage and maintain our WordPress website, implement SEO strategies, and oversee marketing automations via Kit (formerly ConvertKit). This role is crucial for ensuring our website stays current, optimized for search engines, and aligned with our marketing efforts.
Key Responsibilities - Quick turnaround for requested projects
Maintain and update content, plugins, themes, and security on our WordPress website
Add new pages as needed
Optimize website content for SEO (on-page, technical, and performance SEO)
Implement and manage Kit marketing automations (e.g., product retargeting, email flows, customer engagement)
Set up tagging, pixels, and CAPI on the website
Coordinate with the marketing team to align website updates with campaigns and launches
Track performance using analytics tools (Google Analytics, SEO tools, etc.) and provide actionable insights
Troubleshoot website or automation issues and coordinate with developers or support if needed
Ideal Qualifications
Proven experience with WordPress site management and SEO best practices
Familiarity with Kit (formerly ConvertKit) or similar automation tools
Understanding of digital marketing and e-commerce principles
Basic HTML/CSS skills a plus
Strong organizational skills and attention to detail
Ability to work independently and meet deadlines