Head Ecommerce

JOB DESCRIPTION:

Meeting the top line National sales objective for the eCommerce channel

• Overall responsible for sales to the accounts
• Ensuring stock availability with a high degree of forecasting accuracy
• Ensure fill rates of 95% plus with all these chains
• Develop and manage the Annual Business plans for the eCommerce Accounts
• Have a vision for the next 3-5 years for the business

• Set annual targets for eCommerce

• Sign the Terms Of Trade (ToT)

• Ensure TOT execution and adherence • Managing the Account wise profitability & cost of sales
• Setup a model to measure key accounts profitability
• Ensure activities are done to maximize returns for ANI.
• Maintain a track of cost of doing business with the eCommerce accounts
• Challenge the existing route to market model and suggest ways of reducing cost in the same
• Managing the credit index, collections and ensuring no bad debts
• Ensure collection is done as per the agreed credit policy
• Ensure that there are no bad debts • Settlement of claims / credit notes within the agreed time frame
• Deliver the Perfect Punch for NPI / Launches through robust plans:

• New products introduction

• Pack changes

• Price increase

• Consumer promotions and other activities
• Take on the channel & category advisory role
• Using information from the shopper study work with the accounts to manage the overall category, so as to drive growths in the category
• Increase the ANI share of contribution from the existing levels
• Look at the possibility of exclusive eCommerce SKU’s, in order to further leverage our strength
• Manage all interfaces with all Accounts

• Develop good relations Revision A

• Have a quarterly review of performance with the Account
• Share best practices of work done by Regional Team and also global initiatives in the category
• Initiate and manage all process changes like new product introductions, change in pack, new launches
• Manage industry interfaces and keep the organization informed about developments in the eCommerce space
• Develop good relations with counterparts in the FMCG industry
• Share best practices in the industry with the KA Team, so as to enhance internal system and processes
• Anticipate trends in the eCommerce industry so that internal system and processes can be geared to meet the evolving environment
• Organize Top to Top meetings with the accounts • Meeting between account top management and ANI GM and Business Head - Trade
• Share growth and expansion plans of ANI in India and make the partners in progress understand their short-term and long-term plans

The base pay for this position is

In specific locations, the pay range may vary from the range posted.

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Originally posted on Himalayas