Marketing Specialist
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Role Description
The Marketing Specialist is responsible for managing and coordinating the marketing activities in Iberia, contributing to building awareness and generating leads through all the channels. Together with the Channel Marketing Specialist, this person will implement the local marketing plan and work closely with our sales and marketing colleagues to help bring the Axis brand to life in our region. This person will develop and strengthen our relationships with our partners by driving marketing activities and providing education through the available Axis programs and tools. Also, create awareness and business opportunities with end-customers and partners through marketing activities.
- Implement the local marketing plan
- Coordinate a variety of campaigns across events, digital, telemarketing, etc.
- Manage lead generation and nurturing using Salesforce and Pardot
- Monitor campaign performance and contribute to monthly reporting
- Ensure data quality and support lead conversion in collaboration with sales
- Help maintain budget tracking and financial accuracy
- Contribute to the execution of the local PR plan in collaboration with our PR agency and EMEA communication team
- Coordinate local press releases and maintain the press center
- Develop case studies and manage local success stories
- Support e-newsletters and ensure website content is current and engaging
- Support the implementation of Axis partner programs and local initiatives
- Organize and promote the Axis Academy program in Iberia
- Update and maintain partner-focused content
- Collaborate with partners and thought leaders to run joint campaigns and activities
Qualifications
- 2+ years of experience in a similar marketing role
- A strong interest in B2B marketing and the tech sector
- Highly organized and able to manage multiple priorities
- Flexible and open-minded, comfortable with change and new ideas
- A great communicator with strong interpersonal skills
- Analytical and data-driven with attention to detail
- Fluency in Spanish and English (Portuguese is a strong plus)
- Experience with tools like Microsoft Office, and preferably Salesforce and Pardot
- Knowledge of the IT/security market is a plus
Requirements
- This role requires occasional travels within the Iberia and SEUR region
Benefits
- Working within an international organization surrounded by enthusiastic people
- Open-minded and innovative culture
- Opportunities to grow personally and professionally