Junior Facebook Ads Manager
About us Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ About the role We are looking for a curious and proactive Junior Facebook Ads Manager to join one of Ruby Labs’ fastest-growing legal-tech products. This role is ideal for someone with at least 1 year of hands-on experience in Facebook Ads who is ready to grow, contribute, and learn in a fast-paced performance marketing environment.
Key Responsibilities
- Support setup and day-to-day optimization of Meta (Facebook/Instagram) campaigns for web and app funnels.
- Monitor performance and report key KPIs (CPA, ROAS, CTR, CVR, etc.).
- Assist in creative testing (static, video, UGC) and audience strategy.
- Analyze funnel performance across platforms (Meta, GA, Tableau, or any BI tool).
- Coordinate with designers and copywriters to request and test new creatives.
- Help execute A/B tests and scaling strategies.
- Conduct competitor and trend research in paid media.
- Track spend pacing across accounts and GEOs.
Qualifications
- 1-2 years of experience managing or assisting with Meta Ads for digital products or websites.
- Solid understanding of web-purchase funnels and post-click behavior.
- Basic experience working with BI tools like Tableau, Looker, Power BI, or Google Data Studio.
- Familiar with global paid user acquisition (Tier 1 + Tier 2 markets).
- Ability to work with performance KPIs (CPA, ROAS, CVR, etc.).
- Comfortable analyzing campaign performance and making data-backed suggestions.
- Basic understanding of creative strategy and ad fatigue.
- Proficiency in Excel/Sheets for reporting and budget tracking.
Nice to have
- Experience with mobile apps and app tracking tools (Appsflyer, Firebase, Adjust).
- Knowledge of GA4 and event-based attribution.
Location Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.
Benefits
Discover the perks of being part of our vibrant team!
We offer
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! Interview Process After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received. If we see a potential fit, we proceed with the following steps:
- Recruiter Screening (40 minutes)
- First Interview (30 minutes)
- Final Interview (30 minutes)
Life at Ruby Labs At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe. We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries. #Li-Remote Apply tot his job