Email Lifecycle Manager

About the role

We’re seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy — from onboarding to retention and win-back. You’ll create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging.

With 7+ years of experience in email/CRM, you’ll manage complex lifecycle journeys across HubSpot, MailChimp, and Zapier, and work cross-functionally to ensure every customer touchpoint is intentional, timely, and effective.

International applicants welcome

What you'll do

• Draft copy or collaborate with content team to align on voice, timing, and segmentation
• Localize lifecycle content for multilingual audiences with team support
• Coordinate with product and support to ensure accurate, helpful messaging across all lifecycle stages
• Segmentation, Reporting & Technical Setup
• Manage audience segmentation based on behavioral, demographic, and CRM data
• Define and report on KPIs: Demos, Open Rate, CTR, Referrals, Reviews
• Maintain data health across tools like HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag Manager
• Build triggered flows that correspond to funnel stage, churn risk, and activity level
• Partner with acquisition and community teams to align lifecycle with: Campaigns, Events, Trials and new feature releases
• Drive customer advocacy and retention strategies through smart automation and messaging
• Run A/B tests on subject lines, CTAs, timing, segmentation logic

Qualifications

Required

• 7+ years managing email or CRM programs for B2B organizations
• Deep knowledge of lifecycle architecture, messaging strategy, and CRM segmentation
• Expert in tools like HubSpot, MailChimp, Zapier
• Strong grasp of GA4, data visualization, and automation logic
• Strategic thinker with the ability to execute, test, and report

Preferred

• Experience with account-based marketing or product-led growth models
• Bilingualism (e.g., English + Dutch/French/German/Spanish)

How You’ll Help Us Grow

• Increase Demo Volume
• Improve Retention & Reduce Churn
• Drive Product Adoption & Repeat Engagement
• Increase Referral and Review Rates

Why Join Us?

• Work on global acquisition campaigns with real impact
• Collaborate with a multilingual, cross-functional team
• Shape the future of marketing in a fast-moving, high-growth environment
• Enjoy a remote-first culture with flexibility and ownership

We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.