[Remote] Media Planner
Note: The job is a remote job and is open to candidates in USA. Allied Global Marketing is a global leader in entertainment, culture, and lifestyle marketing, with over 30 years of experience. They are seeking a Media Planner to drive innovative paid media strategies for entertainment clients, managing the full cycle of media planning from strategy to activation and reporting.
Responsibilities
- Participate in strategy development and align with senior team members
- Create media plan, handle updates based on internal and client feedback
- Present/Send media plan to client and/or support senior team member presenting plan as needed
- Negotiate with media vendors
- Oversee and work with associate on campaign set-up and optimizations
- Review campaign performance, suggest, make optimizations
- Work with associate to review reporting, help identify insights – If identified, help flush out to discover the “why” and “what’s next”
- Lead on client communication
- Review campaign/platform set up and budget to ensure correct set up
- Actualize media plan based on campaign end or monthly Adazzle actuals
- Brainstorm strategy across teams in terms of audience building, creative development, etc
- Oversee all platform pacing efforts against the media plan
- Decide who will lead day-to-day client communications
Skills
- At least 2+ years of digital media strategy, planning, and buying experience
- A solid time as a digital-focused associate/assistant learning the ins and outs of direct buy, paid social, paid search, and/or programmatic campaigns
- Must have experience working within Meta Ads, Google Ads, Tiktok Ads, Snapchat Ads, etc
- Please highlight any experience you have with the entertainment business
Benefits
- Medical
- Dental
- Vision
- Short-term and long-term disability and life insurance
- 401k
- Flexible PTO
- 10 company paid holidays
Company Overview