[Remote] Director, Global Account Marketing

Note: The job is a remote job and is open to candidates in USA. SolarWinds is a people-first company dedicated to enriching the lives of its employees and customers. They are seeking a Director of Global Account Marketing to lead account-based marketing efforts and develop strategies that drive pipeline and revenue growth for priority accounts. This role requires collaboration with sales and operations teams to create effective marketing programs and optimize sales plays.

Responsibilities

• Lead the global account marketing and sales play strategy for priority accounts and segments across new logo, cross-sell, upsell, and winback motions
• Shape the sales playbook and outbound motions with Sales and BDR leadership
• Build integrated plans by segment, region, solution, and audience
• Develop multi-channel programs across ads, email, sales outreach, social, gifting, web, events, and partner activation
• Turn business goals into clear plays, audience definitions, messaging, and execution plans
• Help evolve SolarWinds' AI-driven marketing approach through smarter workflows, automation, and execution
• Oversee targets across pipeline, conversion, deal velocity, win rate, average deal size, and revenue
• Launch and optimize ABX programs and high-velocity outbound sales plays that help sellers drive pipeline
• Create personalized account experiences using intent, firmographic, technographic, and engagement signals
• Implement account and buying committee workflows, AI email personalization, develop dynamic account prioritization, and automate action plans and reporting
• Partner with Field and Partner Marketing teams to adapt programs for regional and partner needs
• Use data and experimentation to build scalable growth engines that improve over time
• Serve as a strategic marketing partner to Sales, BDR, and Partner leaders
• Align on target accounts, buying groups, sales motions, follow-up expectations, and shared success metrics
• Work with Product Marketing, Content, Creative, Field Marketing, and Partner Marketing to create messaging and experiences that resonate with target accounts and buying groups
• Maintain strong partnerships across Revenue Operations, Sales Operations, Marketing Operations, and Analytics
• Lead a team of 7 direct reports in a highly matrixed environment and influence across functions and levels
• Establish clear priorities, operating rhythms, and accountability
• Coach team through strong planning, execution discipline, and data-driven decision-making
• Mentor team in demand strategy and support ongoing training and development in AI and technology advancements

Skills

• 8+ years of B2B marketing experience in account-based marketing, field marketing, or demand generation, within SaaS or enterprise technology
• Experience building and executing account marketing programs tied to pipeline and revenue outcomes
• Proven ability to partner closely with Sales and BDR teams to build plays, shape outbound strategy, and improve account engagement
• Strong understanding of segmentation, personas, buying committees, customer journeys, and go-to-market execution
• Deep performance mindset with experience in funnel analytics, attribution, conversion optimization, and dashboard-driven decision making
• Experience using data and experimentation to improve campaign effectiveness and build scalable growth programs
• Hand-on experience building AI-assisted marketing workflows, automation, scoring, routing, and orchestration
• Strong cross-functional leadership skills with the ability to partner with Sales, Marketing, Operations, and Executive stakeholders
• Hands-on, resourceful, and detail-oriented with a bias toward action and measurable outcomes
• Experience supporting observability, IT operations, infrastructure, cloud, or enterprise software buying motions
• Experience with ABX and sales engagement platforms such as 6sense, Mutiny, Qualified, Outreach, LinkedIn Sales Navigator, Zapier, or similar tools
• Experience managing budget decisions and investment tradeoffs against revenue goals
• Global experience working across regions, sales teams, and partner motions

Company Overview

Company H1B Sponsorship