[Remote] Marketing Manager I

Note: The job is a remote job and is open to candidates in USA. Accede Solutions Inc is seeking a Specialty & Wellness Marketing Manager to drive growth in their focus markets. This role involves managing client-level marketing campaigns, collaborating with various teams to enhance B2B and B2B2C programs, and ensuring effective execution across multiple channels.

Responsibilities

• Campaign execution & trafficking: manage multiple campaigns, across multiple channels with various timelines, balance and prioritize deliverables to meet business timelines and goals
• Channels are digital first but could include email, paid digital/search, social, and direct mail
• Develop calendars and manage campaigns to budgets
• A key part of this role is managing administrative tasks such as entering projects into campaign management tools (Workfront) and data entry
• Client marketing support: execute and traffic client marketing campaigns and deliverables to support B2B2C initiatives, consumer application volume, and other objectives
• Must be able to communicate and work with clients with limited supervision
• Must be comfortable working in a digital environment
• Edit marketing pieces and ensure materials are grammatically correct
• Strong attention to detail
• Project management: support marketing team in launching and growing strategic initiatives including project timelines, road maps, PowerPoints, and execution of deliverables as needed
• Uphold sense of urgency and accountability in all requests
• Lead end-to-end execution of multi-channel B2B and B2B2C campaigns to drive: provider/location onboarding and engagement, consumer applications, approvals, and purchase volume growth, usage and retention through lifecycle motions
• Execute targeted account-based/segment-based marketing for priority partner segments and locations
• Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials that make financial conversations easier for front-line teams
• Build and optimize market acquisition and lifecycle communications including email automation and journey mapping (e.g., Salesforce Marketing Cloud or similar platforms) working with cross-functional teams
• Create and manage content to support acquisition and engagement objectives (case studies, webinars, one-pagers, playbooks, emails, partner toolkits)
• Use analytics, testing, and segmentation to optimize performance; recommend improvements to targeting, messaging, channel mix, and offers/promotions (where applicable)
• Track and communicate outcomes against KPIs (e.g., lead volume, conversion, applications, approvals, purchase volume, usage, ROI)
• Influence and coordinate work across internal partners (Sales, Client Management, Lifecycle, Product, Operations, Risk/Compliance, Finance, Creative/Agency) to deliver quality work on time
• Perform other duties and/or special projects as assigned

Skills

• Bachelor's Degree or in lieu of a degree, a high school diploma/GED and 5+ years of relevant marketing experience
• Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location)
• Workfront experience required and is a large part of helping execute and traffic marketing campaigns
• Demonstrated experience in B2B marketing; B2B2C experience strongly preferred
• Healthcare/wellness, specialty services, or financial products marketing experience (plus)
• Experience with Salesforce CRM and Marketing Cloud (or comparable platforms)
• Digitally savvy with working knowledge of paid media concepts, landing pages, tagging/measurement, and optimization
• Strong project management and prioritization skills; thrives in ambiguity and fast-paced, matrixed organizations
• Strong communicator and collaborator with the ability to influence without authority

Company Overview