[Remote] Director, Product Marketing (Remote)

Note: The job is a remote job and is open to candidates in USA. Availity is a technology company focused on transforming the US healthcare system. They are seeking a strategic Director of Product Marketing to define go-to-market strategies, drive product positioning, and enhance customer engagement through compelling storytelling and market insights.

Responsibilities

• Leading the development and execution of go-to-market strategies for products and solutions
• Partnering cross-functionally with product, sales, customer success, and marketing teams to drive alignment and business impact
• Conducting market, buyer, and competitive research to inform strategy, positioning, and growth opportunities
• Defining clear, differentiated positioning, messaging, and storytelling that resonates with target audiences
• Planning and supporting product launches, including communications, enablement, and cross-functional coordination
• Creating and guiding content that supports the buyer journey, sales conversations, and market awareness
• Partnering with demand generation and account-based marketing teams to drive pipeline and campaign effectiveness
• Enabling sales and partner teams with tools, training, and content that strengthen customer engagement
• Using data, analytics, and AI-enabled tools to improve decision-making, scale programs, and increase marketing effectiveness
• Leading team performance, prioritize resources, and drive measurable outcomes across product marketing initiatives

Skills

• Bachelor's degree in marketing, business, computer science, engineering, or a related field; MBA preferred
• 10+ years of B2B technology or healthcare technology marketing experience, with at least 5 years in marketing leadership or management roles
• Proven success developing and executing go-to-market strategies that drive awareness, pipeline, and revenue impact
• Strong experience in product marketing, including positioning, messaging, launches, market research, competitive intelligence, and sales enablement
• Ability to translate complex products and market insights into clear, compelling narratives for buyers, customers, and internal stakeholders
• Demonstrated success partnering cross-functionally with product management, sales, customer success, engineering, and demand generation teams
• Strong analytical skills with experience using data, KPIs, and market insights to guide strategy and measure performance
• Familiarity with AI-enabled tools, marketing technology, analytics platforms, CRM, and automation tools to improve decision-making and scale impact
• Excellent written, verbal, and presentation skills, with the ability to influence executives and serve as a compelling storyteller
• Experience leading teams, managing budgets, and developing talent in a fast-paced, evolving environment
• Proven track-record in helping an established company stand out more boldly and credibly in the market
• Strong healthcare technology or B2B technology experience
• Demonstrated success modernizing product marketing through AI, automation, and data

Benefits

• Availity is a certified “Great Place to Work”! Culture is important to us and there are many ways for you to make your mark here!
• We have several Culture teams, a Young Professionals Group, and various ways to engage with fellow Availity associates – if you’re near Jacksonville, we have lots of pop up lunches where lunch is provided for everyone when we can see meetings are taking place and we’ve got teams in the office.
• Availity is a culture of continuous learning. We have many resources and experts in our tech stack and in our industry that can help get you there too!
• Don’t feel like wearing business attire? Cool, you can wear jeans – we are a casual place.
• We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one!
• We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits.
• Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.
• Interested in furthering your education? We offer education reimbursement!
• Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.
• Want to work for an organization that gives back to the community? You’re at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.

Company Overview