Strategic Customer Growth & Marketing Manager – Revenue Acceleration, Partnership Development, and Market Insight Leadership

About arenaflex

arenaflex is a global leader in beverage solutions, renowned for its innovative approach to delivering premium products and services to a diverse portfolio of customers. With a legacy of excellence and a forward‑thinking mindset, arenaflex continuously invests in cutting‑edge technology, data‑driven insights, and collaborative partnerships to stay ahead of market trends. Our mission is to become the most valued supplier for every customer we serve, fostering sustainable growth, mutual success, and an inclusive culture where every employee can thrive.

Why This Role Matters

As a Customer Growth Manager at arenaflex, you will be at the heart of our revenue engine. You will shape and execute customer‑specific marketing programs, influence complex franchisee dynamics, and translate consumer and industry insights into actionable strategies that drive profit and deepen relationships. This is a high‑visibility role that partners directly with Sales Leadership, Marketing teams, and key customer contacts to deliver measurable business outcomes.

Key Responsibilities

• Strategic Planning & Execution: Design, implement, and manage comprehensive marketing calendars for assigned customers or geographic regions, aligning initiatives with arenaflex’s broader growth objectives.
• Customer Relationship Management: Build and nurture strong, trust‑based relationships with marketing contacts, franchisees, and decision‑makers across key accounts.
• Insight Generation & Application: Conduct deep‑dive analyses of consumer behavior, market trends, and competitive landscapes; translate findings into tailored recommendations that enhance customer performance.
• Revenue‑Driving Concept Development: Lead the ideation, testing, and rollout of innovative concepts, promotions, and product extensions that unlock new revenue streams for customers.
• Collaboration with Sales Leadership: Partner with sales directors and account managers to ensure alignment of marketing tactics with sales targets, providing strategic input on complex customer situations.
• Stewardship & Review: Conduct regular marketing stewardship reviews, assessing the effectiveness of campaigns, identifying improvement opportunities, and reporting results to senior leadership.
• Long‑Term Planning Support: Contribute to customers’ multi‑year business planning processes, offering strategic foresight and data‑backed recommendations.
• Opportunity Assessment: Perform rigorous business and opportunity assessments, quantifying potential impact and prioritizing initiatives based on ROI.
• Cross‑Functional Leadership: Coordinate with product development, finance, supply chain, and digital teams to ensure seamless execution of customer‑centric programs.

Essential Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or a related field (MBA or advanced degree preferred).
• 5+ years of experience in customer growth, account management, or strategic marketing within the beverage, consumer packaged goods (CPG), or related industries.
• Proven track record of delivering revenue‑generating initiatives and managing multi‑million‑dollar budgets.
• Strong analytical skills with the ability to interpret complex data sets, develop actionable insights, and present findings to senior stakeholders.
• Exceptional communication and influencing abilities, capable of navigating intricate franchisee and stakeholder dynamics.
• Demonstrated experience in building and executing annual marketing calendars and long‑term strategic plans.
• Proficiency with analytics tools (e.g., Tableau, Power BI) and CRM platforms (e.g., Salesforce).
• Ability to thrive in a fast‑paced, matrixed environment and manage multiple priorities simultaneously.

Preferred Qualifications

• Experience working in a global organization with exposure to diverse markets and cultures.
• Knowledge of digital marketing channels, e‑commerce strategies, and emerging beverage trends.
• Certification in project management (PMP, PRINCE2) or data analytics (Google Analytics, SAS).
• Fluency in a second language, especially Spanish, Mandarin, or Arabic, to support international accounts.

Core Skills & Competencies

• Strategic Thinking: Ability to see the big picture, anticipate market shifts, and craft forward‑looking plans.
• Customer‑Centric Mindset: Deep empathy for client needs and a relentless focus on delivering value.
• Data‑Driven Decision Making: Comfort with quantitative analysis, forecasting, and KPI tracking.
• Collaboration & Influence: Skilled at building consensus across functions and influencing senior leaders without direct authority.
• Creative Problem Solving: Innovative approach to overcoming challenges and unlocking growth opportunities.
• Project Management: Strong organizational skills, ability to manage timelines, budgets, and resources effectively.
• Communication Excellence: Clear, persuasive storytelling for both internal and external audiences.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its people. As a Customer Growth Manager, you will have access to:

• Leadership development programs designed to fast‑track high‑potential talent into senior roles.
• Mentorship from seasoned executives in sales, marketing, and strategy.
• Cross‑functional rotation opportunities to broaden your expertise across product, finance, and digital domains.
• Annual conferences and industry events that keep you at the forefront of beverage innovation.
• Tuition reimbursement and certification support for advanced degrees or specialized training.

Work Environment & Culture at arenaflex

Our culture is built on collaboration, curiosity, and inclusion. At arenaflex you will experience:

• Inclusive Atmosphere: A workplace that celebrates diversity, where every voice is heard and respected.
• Innovation‑Driven Teams: Teams that encourage experimentation, share ideas openly, and celebrate both successes and learnings.
• Flexibility: Hybrid work options that balance remote productivity with in‑office collaboration.
• Community Impact: Opportunities to contribute to sustainability initiatives and community outreach programs.
• Recognition Programs: Regular acknowledgment of outstanding performance through awards, bonuses, and public commendations.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package that includes:

• Base salary aligned with market benchmarks for senior growth roles.
• Performance‑based bonuses tied to revenue and profit targets.
• Comprehensive health, dental, and vision coverage for you and your dependents.
• Retirement savings plans with company matching contributions.
• Generous paid time off, parental leave, and flexible holiday schedules.
• Wellness programs, including gym memberships, mental‑health resources, and employee assistance services.
• Employee stock purchase plans and long‑term incentive opportunities.
• Technology stipend and home‑office setup support for remote work.

Commitment to Equality & Inclusion

arenaflex is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, veteran status, disability, or any other legally protected characteristic.

Ready to Drive Growth with arenaflex?

If you are a strategic, data‑savvy marketer with a passion for building lasting customer partnerships and a proven ability to deliver revenue‑boosting initiatives, we want to hear from you. Join arenaflex and become a catalyst for transformative growth, while advancing your own career in a dynamic, supportive, and globally recognized organization.

Apply Now and start your journey with arenaflex!