Sales Executive, Education

Job Description:

• Deliver and exceed retail sales targets, continuously striving to improve brand ranking and market share.
• Monitor weekly sales performance, analyze trends, and identify opportunities by door, district, and market; adjust strategies to maximize results.
• Execute brand and retailer promotional calendars at market and door level, aligning to launches, key moments, and productivity goals.
• Build and optimize team visit calendars prioritizing top doors and growth opportunities; partner in-store side-by-side with retailer teams to elevate the customer experience and drive sell-through.
• Develop strong, trust-based relationships with retail leadership, selling staff, and brand partners to increase brand advocacy and visibility.
• Conduct Brand Business Reviews with store and retailer leadership to align goals and build collaborative strategies to achieve them.
• Ensure flawless brand presentation, visual merchandising standards, and fixture/shop maintenance; proactively surface and resolve inventory challenges.
• Lead best-in-class education and sales training at store level to grow knowledge, confidence, and love for all e.l.f. Beauty brands.
• Onboard and train new Brand Specialists on product knowledge, selling techniques, tools/systems (e.g., Bullhorn), and field standards.
• Facilitate timely store trainings for newness, launches, and seasonal priorities; ensure consistent selling standards across all supported locations.
• Provide ongoing, in-the-moment coaching on the sales floor to field and store teams and customers, elevating service and conversion.
• Deliver clear, compelling brand storytelling that connects education to results and reinforces consistent execution.
• Execute the in-store marketing and events calendar, including launches, promotions, and retail activations, ensuring operational excellence.
• Plan and manage high-impact, sales-driven events that increase brand awareness, engagement, and retail performance; support events wherever needed.
• Maintain brand standards and merchandising throughout events in partnership with retail teams; adjust staffing and tactics in real time based on performance.
• Submit concise event recaps within 48 hours capturing results, wins, and opportunities to inform continuous improvement.
• Role model a field-first mindset working Tuesday-Saturday & be in-store 4 days per week with 1 office day.
• Lead, coach, and develop a field team (Account Coordinators and Brand Specialists) across a multi-city territory; set clear expectations and KPIs, provide ongoing feedback, and hold teams accountable for results.
• Continuously recruit top talent, accelerate ramp through structured plans (e.g., 30/60/90), and foster a positive, high-performance culture that retains and grows talent.
• Review weekly sales results with the team, diagnose gaps, and coach effective strategies to achieve goals.
• Build and maintain strong partnerships with retailer leadership; communicate regularly on performance, initiatives, and opportunities to surpass objectives at each point of sale.
• Maintain rigorous organization of training tools, gratis, TOAs, and GWPs to support execution and motivation.
• Manage territory operations within company expense budgets, following established guidelines and procedures.
• Provide regular reporting and insights on performance, market dynamics, competitive activity, and opportunities.
• Travel 50%+ (including overnights) across the Southwest market; attend brand conferences and key events throughout the year.
• Perform additional duties as needed based on skill set, market trends, and business needs to support revenue growth and operational excellence.
• Meet with the RSM at least weekly to align schedules, priorities, and weekly/monthly objectives; share concise status updates and risks.
• Communicate with all team members at least weekly to review goals vs. performance, clarify expectations, and address coaching needs.
• Proactively alert the RSM, Account Directors, and retailer partners of out-of-stocks as they occur; track resolution and follow-up actions.
• Provide a weekly summary of competitive activity, market insights, and opportunities to the RSM and relevant stakeholders.
• Inform store teams well in advance of seasonal activities (e.g., direct mail, catalogs, launches, promotions) to ensure readiness, proper set-up, and strong execution.

Requirements:

• 5+ years of combined education and sales experience in retail cosmetics/beauty, with strong knowledge of sales influence, product education, events, and store operations.
• Demonstrated track record of meeting or exceeding sales targets and driving sell-through via strong retailer partnership.
• Experience executing in-store events, trainings, and retail marketing initiatives with consistent brand standards.
• Strong understanding of Ulta policies, procedures, and culture (or ability to quickly learn and apply).
• Exceptional communication, presentation, and relationship-building skills; adept at cross-functional collaboration.
• Highly organized with effective planning, prioritization, and time-management skills; able to manage multiple markets and shifting priorities.

Benefits:

• medical, dental, and vision insurance
• retirement savings plan
• gender neutral parental leave
• unlimited paid time off
• annual company-based performance bonus
• equity
• flexible time off
• year-round half-day Fridays

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