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[Remote] Senior Media Planner/Buyer

Remote · USA Full-time New today

Note: The job is a remote job and is open to candidates in USA. Strategic America is an employee-owned agency that focuses on creating meaningful work while fostering a collaborative environment. The Senior Media Planner/Buyer will lead the development and execution of paid media campaigns, utilizing strategic planning and data-driven performance management to meet client goals.

Responsibilities

  • Develop media strategies that demonstrate a thorough understanding of a client’s business and goals/KPIs
  • Have knowledge and experience working in all traditional and programmatic channels
  • Lead client presentations of media strategy and performance
  • Monitor emerging media trends and proactively recommend innovative strategies that capitalize on new opportunities and align with client goals
  • Analyze and interpret data to make data-driven recommendations
  • Execute the planning, buying and stewardship of media campaigns, ensuring timeliness, accuracy and quality in all deliverables
  • Negotiate optimal placements, rates, and added-value opportunities
  • Manage client media budgets, track spending and adjust as needed
  • Resolve billing discrepancies and ensure accurate financial management of media buys
  • Monitor and report on campaign performance using internal and third-party reporting systems
  • Provide actionable campaign insights to guide future media strategies
  • Identify opportunities to expand media services for existing clients
  • Maintain and enhance strong relationships with clients, colleagues and media vendors

Skills

  • 5+ years of experience in media planning and buying
  • Deep knowledge and experience working with a wide range of media, including traditional (broadcast, print, out of home), digital and programmatic channels
  • Excellent communication and interpersonal skills to interact effectively with clients, vendors and internal teams
  • Strong organizational skills, attention to detail, ability to multitask, prioritize and manage multiple projects simultaneously
  • Proficiency in media tools and software, and Microsoft Office Suite

Benefits

  • Discretionary bonus plan
  • Employee stock ownership plan
  • Health, dental, and vision insurance coverage
  • Employee wellness program
  • Life and disability insurance
  • Retirement savings plan
  • Paid holidays
  • Volunteer time off
  • Paid time off

Company Overview

  • Strategic America is a marketing agency that specializes in direct marketing, branding, social media, analytics and digital solutions. It was founded in 1980, and is headquartered in West Des Moines, Iowa, USA, with a workforce of 51-200 employees. Its website is https://www.strategicamerica.com.
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