[Remote] Director, Global Marketing – Cenerimod

Note: The job is a remote job and is open to candidates in USA. Viatris is a global healthcare company dedicated to addressing healthcare needs worldwide. The Director, Global Marketing – Cenerimod will lead the global brand strategy, oversee pre-launch activities, and ensure compliance while managing cross-functional collaboration and financial resources.

Responsibilities

• Define and evolve the global brand vision, positioning, and value proposition based on scientific evidence and market insights
• Develop and manage the Global Brand Plan (GBP), including long-range forecasts, strategic imperatives, and tactical priorities
• Lead the annual brand planning process, ensuring alignment across global and regional teams
• Provide brand governance and ensure alignment with corporate portfolio and therapeutic area strategies
• Lead pre-launch activities including market shaping, disease awareness, and competitive intelligence initiatives
• Partner with Medical Affairs to build the scientific narrative and prepare for data dissemination at key congresses
• Oversee unbranded disease campaigns, early stakeholder engagement, and external communication frameworks
• Establish global standards for launch readiness tracking, including KPIs and milestone dashboards
• Translate Phase 3 clinical data into compelling, compliant brand narratives and commercial communication tools
• Collaborate with Clinical and Medical functions on publication planning and evidence-to-value translation
• Develop global core claims and messaging architecture in alignment with regulatory and legal guidance
• Partner with Global Market Access and HEOR to define payer value stories, pricing scenarios, and early economic models
• Support creation of the Global Value Dossier (GVD) and payer communication materials
• Integrate market access insights into overall brand strategy and affiliate planning tools
• Serve as the commercial lead on the Global Launch Readiness Team (GLRT), ensuring alignment across functions and regions
• Partner with regional commercial leads to adapt and localize the global strategy
• Chair brand or launch governance meetings as delegated by the Global Commercial Lead
• Manage relationships with external vendors, agencies, and consultants supporting the Cenerimod program
• Develop and manage the global marketing budget for Cenerimod, ensuring accurate forecasting, tracking, and reporting
• Prioritize resource allocation in line with strategic imperatives and ROI expectations
• Oversee third-party contracts and ensure vendor compliance with procurement policies
• Ensure that all activities comply with corporate policies, regulatory standards, and PhRMA / EFPIA codes
• Work collaboratively with Legal, Regulatory, and Compliance to review materials and initiatives
• Maintain readiness for internal audits and external inspections related to promotional or pre-launch activity

Skills

• Bachelor's degree in Life Sciences, Business, or related field required
• Minimum 10 years of pharmaceutical or biotech marketing experience, including global or regional leadership roles
• Proven success in pre-launch or launch preparation for specialty or immunology products
• Demonstrated experience in cross-functional collaboration within a matrixed organization
• Solid understanding of drug development, clinical data interpretation, and evidence-based communication
• Strong strategic and analytical skills with ability to synthesize complex data into actionable plans
• Excellent leadership, interpersonal, and influencing capabilities across functions and geographies
• Strong business acumen, financial management, and vendor oversight
• High standard of integrity and commitment to compliance and ethical conduct
• Fluent in English; additional languages a plus
• Willingness to travel internationally (approx. 20–30%)
• Proficiency in speaking, comprehending, reading and writing English is required
• Advanced degree (MBA, MSc, PharmD, or equivalent) preferred
• Prior experience in autoimmune or rare diseases strongly preferred

Benefits

• Competitive salaries
• Benefits
• An inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others

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