[Remote] Media and PR Manager, CHARITY PEOPLE

Note: The job is a remote job and is open to candidates in USA. Charity People is partnering with an animal charity to recruit their first full-time Media and PR Manager. This role involves elevating the organization's public profile, driving engagement with media and influencers, and implementing integrated PR campaigns that support the charity's initiatives.

Responsibilities

• Develop and implement integrated PR campaigns that support the charity's public affairs work, the Centre for Human Specific Research, and wider initiatives
• Create persuasive PR materials, including press releases, op-eds, spokespeople briefings, comment pieces, and digital content
• Identify newsworthy stories related to campaign milestones, scientific breakthroughs, policy announcements, and funded research
• Maintain and grow relationships with journalists, broadcasters, sector media, influencers, and celebrity supporters to secure sustained, high-quality coverage
• Draft, place, and pitch press releases, letters to editors, feature articles, and broadcast opportunities aligned with brand guidelines and with appropriate organisational sign-off
• Act as first point of contact for media enquiries, managing proactive and reactive press activity
• Track media coverage, sentiment, and reach, using analytics to refine strategy and maximise impact
• Build on the charity's success with celebrity supporters and social media campaigns to increase visibility, engagement, and fundraising impact
• Develop and launch a Celebrity Ambassador Scheme, identifying, onboarding, and supporting high-profile advocates
• Plan and deliver PR events, photo opportunities, digital campaigns, and celebrity-led activations that amplify awareness, engagement, and fundraising outcomes
• Collaborate closely with the digital team to align PR campaigns with social media strategy, amplifying reach through Facebook, Instagram, LinkedIn, and other platforms
• Track and report on the impact of social media and celebrity-led initiatives, using insights to optimise campaigns and inform future strategy
• Support crisis and risk communications planning, ensuring consistent, credible responses on sensitive or complex issues
• Monitor, evaluate and regularly report on the effectiveness of PR output for senior colleagues, identifying recommendations for continual improvement
• Contribute to ongoing reviews and evaluation of whether the organisation is reaching the right audiences and is achieving its communications goals Measure

Skills

• Educated to degree level or equivalent through experience
• PR and/or media trained with a professional qualification or equivalent through experience
• Demonstrable success in securing high-impact media coverage in national, broadcast, and digital media
• Proven experience building and maintaining relationships with journalists, influencers, and high-profile supporters
• Strong copywriting and editing skills tailored to diverse audiences
• Experience managing a media desk, including proactive and reactive work
• Ability to interpret complex scientific or policy content and communicate it clearly and compellingly
• Influential communicator with strong interpersonal skills, confidence in public engagement and stakeholder management
• Familiarity with media monitoring and CRM tools
• Deep commitment to animal protection, scientific integrity, and the strategic goals of the organisation
• Strategic thinker who can act tactically, manage multiple priorities, and work under tight deadlines
• Flexible and resilient approach to work, with willingness to travel and work out-of-hours as needed

Benefits

• The charity is a fully remote organisation, and this is therefore a predominantly home based role
• Travel will be paid by the organisation when required

Company Overview